heart confetti
Skip itSoft demand (-87.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great174.7avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.29avg listing price — sweet spot $15–$100
Market size
Bad$52K$52K/yr · 127K searches
Price range
Bad$3.73–$16.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-87.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart confetti is a $52K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
heart confetti market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $73K–$91K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #1,146
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 2.9%
- Avg brand age
- 40 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
45
Top-5 brand share
45%
Top 20: 83%
Top-5 click share
27%
Top 20: 64%
Open market
55%
- Comemela13%
- ONLYKXY8%
- WHITEEN POP7%
- DECORA6%
- KALOR5%
- Lasting Surprise5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -87.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 24.6×
Top heart confetti search terms
- heart confetti47K/yr
- confetti hearts6K/yr
- heart shaped confetti5K/yr
- heart confetti for tables9K/yr
- red heart confetti5K/yr
- pink heart confetti3K/yr
- valentines day confetti12K/yr
- valentines confetti18K/yr
- valentine confetti13K/yr
- valentines day table confetti3K/yr
Top heart confetti products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Comemela Heart Confetti Bulk - Glitter Hearts Shaped Sprinkles for Weddings Valentines Day Decorations Photo Shoots Envelope Stuffing Party Supplies & Memory Keepsakes (Red)
Comemela$7.224.6★197 rev
Red Love Heart Table Confetti - Valentines Day Party Foil Metallic Sequins Confetti Wedding Engagement Anniversary Bridal Shower Birthday Party Sprinkles Confetti Decoration 60g
WHITEEN POP$6.924.7★442 rev
DECORA 1 Inch Multicolor Hearts Paper Confetti for Wedding St. Valentines Day Decorations
DECORA$7.224.4★179 rev
ONLYKXY 200Pcs Sponge Confetti Flower Decor Heart Shape Petals Table Wedding Decoration Glitter Scatter for Wedding Party Valentines Day Scatter Ponge Petal Confetti (Red)
ONLYKXY$5.584.6★202 rev
Silimore 5000Pcs Heart Paper Confetti (Red/White/Pink/Rose Red)
Silimore$8.234.6★32 rev
Newest
by launch date
600 Pcs Pearl Heart Table Scatter Confetti Wedding Charm Table Scatter Decoration Plastic Bead Pearl Heart for DIY Craft Nails Wedding Party Decorations Cake Bridal Shower Decor 0.39
Ansberta$11.1612 rev
Glitter Hearts Shaped Sprinkles 200Pcs Valentines Day Confetti Heart Sequins Confetti Paper for Wedding Anniversary Bridal Shower Galentines Day Birthday Party Table Supplies
Ccinzxng$5.751 rev
Iridescent Heart Confetti Multicolor Valentines Day Table Scatter Sequins Heart Scatter for Wedding Bridal Shower Birthday Party
Comemela$7.36197 rev
Shapenty 4mm Multicolored Metallic Heart Confetti Sequins for Christmas Ornaments Card Making Nail Art Craft Wedding Valentines Day Birthday Party Table Decoration Resin Projects 10Grams (Red)
Shapenty$4.816 rev
CIPOWM 6000pcs Valentines Day Heart Confetti Decoration Paper Heart Shaped Table Confetti for Valentines Day Wedding Engagement Anniversary Birthday Party Decoration
CIPOWM$4.5948 rev
Trending
90-day click momentum600 Pcs Pearl Heart Table Scatter Confetti Wedding Charm Table Scatter Decoration Plastic Bead Pearl Heart for DIY Craft Nails Wedding Party Decorations Cake Bridal Shower Decor 0.39
Ansberta$11.164.8★
1000 Pcs Red and Silver Heart Shaped Confetti Valentines Love Hearts Table Scatters Confetti fo Valentines Day Wedding Decoration Supplies
KALOR$6.954.0★
Maigendoo Table Confetti Heart Sequin Metallic Glitter Confetti Sparkle Foil Sequin Table Decor Ideal for Balloon Table Art Craft Wedding Festival Party Supplies DIY Decoration 30G/1OZ Mixed Color
Maigendoo$6.984.3★
Shapenty 4mm Multicolored Metallic Heart Confetti Sequins for Christmas Ornaments Card Making Nail Art Craft Wedding Valentines Day Birthday Party Table Decoration Resin Projects 10Grams (Red)
Shapenty$4.814.2★
XIKSXITN Metallic Rainbow Heart Confetti (0.59 Inch) - 2.12 oz Foil Heart Decorations for Wedding Birthday Party Decor & Table Accents
Xiksxitn$7.835.0★
What buyers say about heart confetti
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, this confetti is well made and priced reasonably for the quality”
“Exactly what I expected”
“with them the decor was awesome”
“Great deal”
“Easy to use”
“Nice sized”
“Big bag of iridescent heart confetti in fun colors”
“Bright and shiny”
“the color is bright”
“they dont break as easily”
What buyers complain about
“Bigger than they appear”
“Too expensive”
“The description is not clear”
“Just hard to clean up”
“They stick, they spread, they disappear and then reappear days later like they pay rent”
“those were so jarring against the rest of the almost pastel colored ones”
“They are thin like tissue paper”
Top return reasons
Common questions
- Is heart confetti profitable to sell on Amazon United States?
- The niche generates $52K/yr across 66 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -87.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the heart confetti niche?
- 42 brands and 45 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in heart confetti?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 4.1%.
- When does demand for heart confetti peak?
- Demand peaks in Jan–Feb; the busiest month runs 24.6× the quietest.
- What does it cost to enter the heart confetti niche?
- Listings span $3.73–$16.29; the average listing price is $7.29 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.