Is heart coasters profitable to sell on Amazon United States?

The niche generates $10K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -71.7%. Flapen's verdict: Skip it (40/100).

How competitive is the heart coasters niche?

15 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in heart coasters?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 2.9%.

When does demand for heart coasters peak?

Demand peaks in Jan–Feb; the busiest month runs 25.8× the quietest.

What does it cost to enter the heart coasters niche?

Listings span $3.86–$39.28; the average listing price is $16.14 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.

heart coasters

Skip it

Soft demand (-71.7% this quarter) — this niche doesn't clear our bar today.

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Great345.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.14

avg listing price — sweet spot $15–$100

Price range

Good$3.86–$39.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$10K

$10K/yr · 50K searches

Growth

Bad-71.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, heart coasters is a $10K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 40/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

heart coasters market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $24K–$32K; units × avg price
Conversion rate: 1.2%
Avg BSR: #1,752
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 22.4%
Avg brand age: 27 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

41%

Samhita21%
YONHTUTU9%
Sploziia8%
Yougoals7%
Cregugua7%
GOH DODD7%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -71.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 25.8×

Open Trend

Top heart coasters search terms

heart coasters17K/yr -56.0%1.6% conv.
heart shaped coasters5K/yr -55.1%1.4% conv.
valentines coasters10K/yr -87.5%0.0% conv.
valentine coasters10K/yr -91.2%0.6% conv.
valentines day coasters8K/yr -92.8%0.0% conv.

All search terms

Top heart coasters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Samhita Acacia Wood Heart Shape Coaster Set of 4 with Iron Holder for Coffee Table Dcor Housewarming Gift New Home Kitchen Dcor

Samhita$10.394.5★266 rev

Pink Heart Coasters Set of 4 Handmade Braided Cotton Cute Coasters with Holder Valentines Drink Accessories for Home Restaurant Tea Coffee Bar Decoration Mothers Day Teacher Nurse

YONHTUTU$10.634.7★38 rev

36 Pack 4 Inch Heart Shaped Coaster for Valentines Day Acacia Wood Drink Coasters for Fathers Day Acacia Wood Cup Coasters for Mothers Gifts and Crafts

Cregugua$26.784.5★16 rev

GeeRic Slate Bar Coasters 4 Pcs Slate Drink Coaster Set Stone Beermat Beverage Coaster 4 Non Slip Coasters Heart Shape

GeeRic$7.364.6★22 rev

Santa Barbara Design Studio Marble Coasters for Drinks Heart Shaped Drink Coaster Set of 4 White

Santa Barbara Design Studio$21.554.6★12 rev

Newest

by launch date

Acacia Wood Heart Shape Coasters Set of 6 with Holder Absorbent Drink Coasters for Coffee & Dining Tables Farmhouse Home Decor Bar Accessories Housewarming Gift

Leather & latch$14.3833 rev

3mo ago

Heart Coasters Set of 4 Cute Coasters Handmade Braided Heart Shaped Red White Cup Mat with Golden Holder Anti Slip Absorbent Drinks Mat for Valentines Day Party Home Restaurant Coffee Bar

Sploziia$7.974 rev

8mo ago

Heart Coasters Set of 4 Cute Coasters with Golden Holder Handmade Braided Coaster Heart Shaped Pink Red White Cup Mat Anti Slip Absorbent Drinks Mat Birthday Gifts for Women Party Home Restaurant

Sploziia$9.786 rev

8mo ago

Heart Wooden Cup Coasters Set of 6 Cute Pink Drink Coaster with Holder for Home Table Office Desk Birthday Gift Ideas for Wife and Girlfriends Kawaii Pink Living Room Decor for Daughter

Ninivi$13.9245 rev

9mo ago

GeeRic Slate Bar Coasters 4 Pcs Slate Drink Coaster Set Stone Beermat Beverage Coaster 4 Non Slip Coasters Heart Shape

GeeRic$7.3622 rev

10mo ago

What buyers say about heart coasters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Beautiful and great quality coasters at a great price”

Color18%

“Pretty”

Design-Overall15%

“goes great with my decor”

Shape/Style7%

“Overall, theyre both functional and stylish”

Value For Money6%

“Reasonably priced & adds to decor”

Durability6%

“durable, I highly recommend”

Fun/Entertainment Experience6%

“So fun”

Display-Overall6%

“I love the way the look at every table setting”

Wood Quality6%

“Cute, high quality wood coasters that look nice on a desk or coffee table”

Gifting Purpose3%

“Great gift”

What buyers complain about

Size-Overall43%

“Small”

Quality-Overall21%

“Not quality holder of the coasters”

Ease Of Use7%

“not useful”

Value For Money7%

“Waste of money”

Strength4%

“The included black metal holder is a little flimsy and cheap, and it is probably something we will just toss out”

Top return reasons

Size-Overall39%

Advertised Vs Actual Product15%

Value For Money10%

Quality-Overall7%

Wood Quality7%

Strength5%

Stitch/Finish/Polish4%

Shape/Style2%

Product Condition2%

Material Quality2%

Common questions

Is heart coasters profitable to sell on Amazon United States?: The niche generates $10K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -71.7%. Flapen's verdict: Skip it (40/100).
How competitive is the heart coasters niche?: 15 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in heart coasters?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 2.9%.
When does demand for heart coasters peak?: Demand peaks in Jan–Feb; the busiest month runs 25.8× the quietest.
What does it cost to enter the heart coasters niche?: Listings span $3.86–$39.28; the average listing price is $16.14 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.