heart bundt cake pan
Skip itSoft demand (-74.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.53avg listing price — sweet spot $15–$100
Price range
Great$10.23–$39.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great461.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 42K searches
Growth
Bad-74.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart bundt cake pan is a $29K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 35/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
heart bundt cake pan market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $19K–$26K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 12.0%
- Avg brand age
- 43 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
24
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
13%
- MIENCA22%
- Paris Hilton21%
- Nordic Ware17%
- Martha Stewart13%
- HONGBAKE8%
- shuielai6%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.9% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 12.8×
Top heart bundt cake pan search terms
- heart bundt cake pan18K/yr
- heart shaped bundt cake pan12K/yr
- heart bundt pan7K/yr
- heart shaped bundt pan5K/yr
Top heart bundt cake pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paris Hilton Heart Shaped Fluted Cake Pan Cast Aluminum with Clean Ceramic Nonstick Bakeware Fluted Tube Pan Dishwasher Safe Made without PFAS PFOA PFOS & PFTE 9-Inch Pink
Paris Hilton$27.624.8★1,058 rev
Martha Stewart Dunelle 10.75 HeartShaped Cake Mold Cast Aluminum Nonstick Fluted Cake Pan Easy Release OvenSafe to 450F
Martha Stewart$25.594.7★118 rev
MIENCA Heart Shape Cast Aluminum Molded Cake Pan Titanium Coating Non-Stick 12 Cups Heavy Duty 10 Inch Pound Cake Pan Gifts for Mom Fluted Tube Pan Easy to Clean (Red)
MIENCA$39.724.8★762 rev
Nordic Ware Wildflower Heart Bundt 6 Cup Toffee
Nordic Ware$29.874.8★253 rev
HONGBAKE Heart Shaped Cake Pan Cast Aluminum Pound Cake Pan with Non-Toxic Ceramic Coating Nonstick Fluted Cake Mold for Baking Valentines Day & Special Occasions 10-Inch Pink
HONGBAKE$24.524.5★54 rev
Newest
by launch dateHONGBAKE Heart Shaped Cake Pan Cast Aluminum Pound Cake Pan with Non-Toxic Ceramic Coating Nonstick Fluted Cake Mold for Baking Valentines Day & Special Occasions 10-Inch Pink
HONGBAKE$24.5254 rev
shuielai Heart Shaped Silicone Cake Pans Nonstick Fluted Cake Pan for Buntz Cakes Fluted Cakes Brownies2 Pack 8 Inch
shuielai$10.5616 rev
Nordic Ware Formed Quilted Heart Pan 9 Cup Golden Hour
Nordic Ware$19.527 rev
Heart Cake Pan Aluminium Heart Shaped Cake Mold Nonstick Baking Mold Dishwasher Safe Fluted Cake Pan for Valentines Day Birthday Wedding Christmas (Pink)
BJSSBJH$24.0211 rev
Martha Stewart Dunelle 10.75 HeartShaped Cake Mold Cast Aluminum Nonstick Fluted Cake Pan Easy Release OvenSafe to 450F
Martha Stewart$25.59118 rev
Trending
90-day click momentumNordic Ware Formed Quilted Heart Pan 9 Cup Golden Hour
Nordic Ware$19.523.9★
shuielai Heart Shaped Silicone Cake Pans Nonstick Fluted Cake Pan for Buntz Cakes Fluted Cakes Brownies2 Pack 8 Inch
shuielai$10.563.6★
Heart Cake Pan Aluminium Heart Shaped Cake Mold Nonstick Baking Mold Dishwasher Safe Fluted Cake Pan for Valentines Day Birthday Wedding Christmas (Pink)
BJSSBJH$24.024.3★
HONGBAKE Heart Shaped Cake Pan Cast Aluminum Pound Cake Pan with Non-Toxic Ceramic Coating Nonstick Fluted Cake Mold for Baking Valentines Day & Special Occasions 10-Inch Pink
HONGBAKE$24.524.5★
Martha Stewart Dunelle 10.75 HeartShaped Cake Mold Cast Aluminum Nonstick Fluted Cake Pan Easy Release OvenSafe to 450F
Martha Stewart$25.594.7★
What buyers say about heart bundt cake pan
What buyers praise and complain about, mined from review topics.What buyers love
“it's perfect for baking cakes”
“Good quality”
“It wipes clean easily with a wet sponge”
“I love the beautiful design”
“the cakes Ive made in it so far have released flawlessly with ease”
“Good size”
“The nonstick performance is excellent—my cake released cleanly without sticking”
“Easy to use”
“Worth it”
“the material is quite durable”
What buyers complain about
“It is a little bigger than I expected”
“Do not buy, flimsy”
“high price”
“Quality was good a bit thin though”
“It's hard to hand wash so get a brush to get in the crevices”
“Its stuck and stuck and stuck”
“It is a heavy”
“It is deeper than I expected”
Top return reasons
Common questions
- Is heart bundt cake pan profitable to sell on Amazon United States?
- The niche generates $29K/yr across 16 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -74.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the heart bundt cake pan niche?
- 11 brands and 24 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in heart bundt cake pan?
- Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 3.1%.
- When does demand for heart bundt cake pan peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 12.8× the quietest.
- What does it cost to enter the heart bundt cake pan niche?
- Listings span $10.23–$39.72; the average listing price is $25.53 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.