Heart Blanket
FailDemand is soft, at -96.5% this quarter, so Heart Blanket is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $158K/yr657K searches / yr
- 90-day growth
- -96.5%search demand this quarter
- Competition
- 47%top-5 click share · 23 brands · 28 sellers
Flapen Score
Heart Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Heart Blanket is stronger. Inside it, weaker.
Market
The Heart Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Heart Blanket 657K times last year and spent an estimated $158K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.
- Searches, last 12 months
- 657K
- Growth, 90 days vs prior 90
- -96.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $158Ka year
- Peak month
- February56.8× the quietest month
- Top search term
- heart blanket56K searches a year
02 · Price
A sale here is worth $18.32.
Listings sell for $18.32 on average, from $7.69 to $31.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $18.32 that is $2K to $5K a year per listing.
- Average price
- $18.32inside the $15 to $100 sweet spot
- Price range
- $7.69–$31.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #2,140 within Throws. It carries 855 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 19.0%
- Average rank
- #2,140in Throws
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 855per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Heart Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Fleece Throw Blanket Reversible Decorative Hearted Pattern for the Bed Couch and Sofa 50 W 60 L Pink Heart
- Price
- $21.37
- Rating
- 4.7/5
- Reviews
- 139
- Age
- 7mo ago

Yurhap Fleece Baby Blanket Heart Checkered Blanket Ultra Soft Cozy Baby Blankets for Girls Boys Fluffy Infant Toddler Newborn Receiving Blankets for Crib Stroller 3040 (Light Pink)
- Price
- $7.69
- Rating
- 4.7/5
- Reviews
- 6,498
- Age
- 2y ago

FY FIBER HOUSE Throw Blankets with Heart Checkered Valentines Day Blankets for Lover Mom Gifts Washable Lightweight Fuzzy Blanket for Couch Sofa Bed All Season Pink 50x60
- Price
- $19.74
- Rating
- 4.6/5
- Reviews
- 982
- Age
- 3y ago

PLEVONITH Hot Pink Heart Throw Blanket for Chair - Fall Blanket With Hearts for Women Small Blanket 50x60 Inches
- Price
- $16.85
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

Ultra Soft Fleece Blanket Throw Size - Flannel Fleece Throw Blue Hearts Blanket - Lightweight for Couch Bed Chair - Thick Cozy Warm and Breathable - All Season Cozy Anti-Static Microplush Bedding
- Price
- $16.78
- Rating
- 4.6/5
- Reviews
- 1,896
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Glow in The Dark Throw Blanket Soft Pink Heart Throw Blanket with Luminous Heart Pattern Cozy Soft Blanket for Couch Sofa Bed Cute Heart Design Blanket All Season Use 60 x 80 Inches
- Price
- $16.98
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 7mo ago

Americanflat 50x60 Jacquard Fleece Throw Blanket - Soft and Breathable Throw Blanket for Couch Bed Chair - Fleece Blankets Perfect for Home Bedroom or Outdoor Use - Heart Design in Cream
- Price
- $16.29
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 4mo ago

Ultra Soft Fleece Blanket Throw Size - Flannel Fleece Throw Blue Hearts Blanket - Lightweight for Couch Bed Chair - Thick Cozy Warm and Breathable - All Season Cozy Anti-Static Microplush Bedding
- Price
- $16.78
- Rating
- 4.6/5
- Reviews
- 1,896
- Age
- 6mo ago

Americanflat 30x40 Jacquard Kids Throw Blanket - Soft and Breathable Mini Fleece Throw Blanket for Couch Bed Chair - Fleece Blankets Perfect for Home Bedroom or Outdoor - Heart Design in Cream
- Price
- $9.46
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 4mo ago

PLEVONITH Hot Pink Heart Throw Blanket for Chair - Fall Blanket With Hearts for Women Small Blanket 50x60 Inches
- Price
- $16.85
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago
Newest
by launch date
Americanflat 50x60 Jacquard Fleece Throw Blanket - Soft and Breathable Throw Blanket for Couch Bed Chair - Fleece Blankets Perfect for Home Bedroom or Outdoor Use - Heart Design in Cream
- Price
- $16.29
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 4mo ago

Americanflat 30x40 Jacquard Kids Throw Blanket - Soft and Breathable Mini Fleece Throw Blanket for Couch Bed Chair - Fleece Blankets Perfect for Home Bedroom or Outdoor - Heart Design in Cream
- Price
- $9.46
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 4mo ago

Ultra Soft Fleece Blanket Throw Size - Flannel Fleece Throw Blue Hearts Blanket - Lightweight for Couch Bed Chair - Thick Cozy Warm and Breathable - All Season Cozy Anti-Static Microplush Bedding
- Price
- $16.78
- Rating
- 4.6/5
- Reviews
- 1,896
- Age
- 6mo ago

Amazon Basics Fleece Throw Blanket Reversible Decorative Hearted Pattern for the Bed Couch and Sofa 50 W 60 L Pink Heart
- Price
- $21.37
- Rating
- 4.7/5
- Reviews
- 139
- Age
- 7mo ago

Amazon Basics Fleece Throw Blanket Reversible Decorative Hearted Pattern for the Bed Couch and Sofa 60 W 80 L Pink Heart
- Price
- $27.50
- Rating
- 4.7/5
- Reviews
- 139
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
28
Est. top-5 brand share
63%
Top 20: 98%
Est. top-5 click share
47%
Top 20: 82%
Open market
31%
- FY FIBER HOUSE16%
- Amazon Basics16%
- PLEVONITH14%
- Yurhap10%
- CGK Unlimited7%
- Snuggle Sac6%
Demand
Heart Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 56.8×
Search terms
Top Heart Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heart blanket56K/yr
- valentines blanket130K/yr
- heart throw blanket19K/yr
- pink heart blanket8K/yr
- valentines day blanket79K/yr
- valentines throw blanket60K/yr
- valentine blanket62K/yr
- heart blanket throw11K/yr
- valentine throw blanket51K/yr
- valentines day throw blanket39K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Blanket
We read the reviews and the return reasons for every product selling here.
“Not very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









