Skip to content

Heart Basket

Fail

Demand is soft, at -89.4% this quarter, so Heart Basket is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$102K/yr153K searches / yr
90-day growth
-89.4%search demand this quarter
Competition
50%top-5 click share · 23 brands · 31 sellers

Flapen Score

Heart Basket against its category

The dotted line is the Home & Kitchen average. Past it, Heart Basket is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Basket market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Basket 153K times last year and spent an estimated $102K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -89.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-89.4%
Conversion, latest week
2.9%
Market size, estimated
$102Ka year
Peak month
February43.7× the quietest month
Top search term
heart basket88K searches a year

02 · Price

A sale here is worth $22.69.

Listings sell for $22.69 on average, from $6.25 to $74.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.69 that is $0 to $2K a year per listing.

Average price
$22.69inside the $15 to $100 sweet spot
Price range
$6.25–$74.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #18,105 within Bread & Serving Baskets. It carries 371 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
21.1%
Average rank
#18,105in Bread & Serving Baskets
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
371per listing
Listings tracked
30

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Heart Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

31

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

50%

Top 20: 91%

Open market

33%

  • Brand 130%
  • Brand 213%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Heart Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 43.7×

Search terms

Top Heart Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart basket88K/yr
  • heart shaped basket42K/yr
  • heart shaped baskets10K/yr
  • heart baskets13K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Basket

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
3.0%of orders come back
“It looks big online”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Heart Basket questions

Answered from the same tracked data.