heart basket
Skip itSoft demand (-89.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.69avg listing price — sweet spot $15–$100
Price range
Great$6.25–$74.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great371avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$102K$102K/yr · 153K searches
Growth
Bad-89.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart basket is a $102K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
heart basket market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $68K–$91K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #18,105
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 21.1%
- Avg brand age
- 27 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
31
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
50%
Top 20: 91%
Open market
33%
- BinaryABC30%
- HRITJQOA13%
- zaoalife9%
- DGANXUN5%
- Qinyoung5%
- KODORIA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -89.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 43.7×
Top heart basket search terms
- heart basket88K/yr
- heart shaped basket42K/yr
- heart shaped baskets10K/yr
- heart baskets13K/yr
Top heart basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heart Shaped Basket Cute Picnic Basket for Fruit Bread Storage(White)
BinaryABC$15.504.5★48 rev
Heart Shaped Basket Cute Picnic Basket for Fruit Bread Storage(Black)
BinaryABC$13.944.5★48 rev
3-Pack Heart Imitation Rattan Picnic Basket Set Assorted Sizes
HRITJQOA$18.974.8★9 rev
1PCS Heart Shaped Rattan Basket Small Heart-Shaped Woven Storage Basket Simulation Rattan Basket Serving Display Basket Multi-Purpose Fruit Basket
zaoalife$13.574.5★2 rev
Hand Woven Water Hyacinth Heart Shape Storage Basket for Home Office or Decorative Organizer for Gifts (Large Size)
DGANXUN$21.595.0★5 rev
Newest
by launch date
Qinyoung 2-in-1 Heart Wicker Picnic Basket with lid Heart Shaped Scalloped Tray Handwoven Empty Gift Basket with Handle Picnic Hamper for Fruits Wedding Anniversary Camping Outdoor Valentines Day
Qinyoung$36.401 rev
Qinyoung Small Heart Shaped Wicker Basket Set Includes 10.6 x 9.8 x 2.7 Inches Woven Picnic Basket Empty with Handle Clear Gift Bags Card and Pull Bows for Mothers Day Weddings Birthdays(Red)
Qinyoung$18.754 rev
ZNCO Heart Shaped Snack Baskets Metal Wire Decorative Baskets Desk Organizer Stackable Fruit Basket Great for Snacks Trinkets Spices Wedding Favors Gifts or Flower Arrangement. Rusty Set of 3.
ZNCO$22.320 rev
Heart Shaped Basket Cute Picnic Basket for Fruit Bread Storage(Pink)
BinaryABC$17.9848 rev
Layhit 4 Pcs Heart Shaped Baskets Woven Heart Bowl Stuffers Storage Mothers Day Serving Platters Trays Valentine Table Decorations for Christmas Anniversary Party Gift(Hot Pink)
Layhit$22.9920 rev
Trending
90-day click momentumZNCO Heart Shaped Snack Baskets Metal Wire Decorative Baskets Desk Organizer Stackable Fruit Basket Great for Snacks Trinkets Spices Wedding Favors Gifts or Flower Arrangement. Rusty Set of 3.
ZNCO$22.320.0★
Heart Shaped Basket Cute Picnic Basket for Fruit Bread Storage(Pink)
BinaryABC$17.984.5★
Hand Woven Water Hyacinth Heart Shape Storage Basket for Home Office or Decorative Organizer for Gifts (Large Size)
DGANXUN$21.595.0★
3-Pack Heart Imitation Rattan Picnic Basket Set Assorted Sizes
HRITJQOA$18.974.8★
Qinyoung 2-in-1 Heart Wicker Picnic Basket with lid Heart Shaped Scalloped Tray Handwoven Empty Gift Basket with Handle Picnic Hamper for Fruits Wedding Anniversary Camping Outdoor Valentines Day
Qinyoung$36.405.0★
What buyers say about heart basket
What buyers praise and complain about, mined from review topics.What buyers love
“good quality”
“Was good size”
“Good value instead of a bag that will be thrown away”
“It does the job”
“Very sturdy”
“Cute comforting gift”
“Easy to store stuff in”
“Its very nice in color”
“Very useful”
“soft”
What buyers complain about
“It looks big online”
“Not as described”
“Poorly shaped”
“Super cheaply made”
“Arrives flat”
“Worth 1$ I couldve bought this at the dollar store omg Im so irritated”
“oblong”
“This item is way way darker than the pictures- almost black”
“First, handles kept coming off and finally it broke”
“Does not stand sturdy”
Top return reasons
Common questions
- Is heart basket profitable to sell on Amazon United States?
- The niche generates $102K/yr across 30 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -89.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the heart basket niche?
- 23 brands and 31 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in heart basket?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Shape/Style. The return rate is 3.0%.
- When does demand for heart basket peak?
- Demand peaks in Jan–Feb; the busiest month runs 43.7× the quietest.
- What does it cost to enter the heart basket niche?
- Listings span $6.25–$74.69; the average listing price is $22.69 (sweet spot $15–$100). The average incumbent carries 371 reviews — the moat a new listing must climb.