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Heart Balloon

Fail

Demand is soft, at -91.3% this quarter, so Heart Balloon is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$584K/yr1.5M searches / yr
90-day growth
-91.3%search demand this quarter
Competition
50%top-5 click share · 21 brands · 26 sellers

Flapen Score

Heart Balloon against its category

The dotted line is the Home & Kitchen average. Past it, Heart Balloon is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Balloon market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Balloon 1.5M times last year and spent an estimated $584K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -91.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $584K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-91.3%
Conversion, latest week
4.5%
Market size, estimated
$584Ka year
Peak month
February30.6× the quietest month
Top search term
heart balloons526K searches a year

02 · Price

A sale here is worth $8.69.

Listings sell for $8.69 on average, from $3.89 to $15.08. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $8.69 that is $13K to $17K a year per listing.

Average price
$8.69under the $15 to $100 sweet spot
Price range
$3.89–$15.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$13K–$17K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #1,376 within Balloons. It carries 577 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#1,376in Balloons
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
577per listing
Listings tracked
31

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Heart Balloon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

26

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

40%

  • Brand 122%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Heart Balloon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 30.6×

Search terms

Top Heart Balloon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart balloons526K/yr
  • red heart balloons118K/yr
  • heart shaped balloons79K/yr
  • globos de corazon42K/yr
  • heart balloon35K/yr
  • globos de corazones rojos38K/yr
  • heart ballons23K/yr
  • heart foil balloons33K/yr
  • valentines day balloons172K/yr
  • foil heart balloons29K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Balloon

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Inflation/Deflation”
3.6%of orders come back
“they deflated much more quickly than they should have”
A buyer, on “Inflation/Deflation”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Heart Balloon questions

Answered from the same tracked data.