Hawaiian Santa
MaybeSearch demand grew +429.0% this quarter. But shoppers spend an estimated $18K a year here, so Hawaiian Santa is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $18K/yr42K searches / yr
- 90-day growth
- +429.0%search demand this quarter
- Competition
- 31%top-5 click share · 30 brands · 51 sellers
Flapen Score
Hawaiian Santa against its category
The dotted line is the Home & Kitchen average. Past it, Hawaiian Santa is stronger. Inside it, weaker.
Market
The Hawaiian Santa market on Amazon at a glance
Shoppers on Amazon United States searched for Hawaiian Santa 42K times last year and spent an estimated $18K. The top 5 brands take 35% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +429.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +429.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $18Ka year
- Top search term
- summer santa5K searches a year
02 · Price
A sale here is worth $23.49.
Listings sell for $23.49 on average, from $6.02 to $55.36. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $23.49 that is $0 to $2K a year per listing.
- Average price
- $23.49inside the $15 to $100 sweet spot
- Price range
- $6.02–$55.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #5,843 within Collectible Figurines. It carries 198 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 31.5%
- Average rank
- #5,843in Collectible Figurines
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 198per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Hawaiian Santa products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kurt Adler Fabriche Beach Santa 10-Inch Set of 2
- Price
- $55.36
- Rating
- 4.8/5
- Reviews
- 944
- Age
- 11y ago

PICKID Christmas in July Shirt for Men Christmas Hawaiian T-Shirt Santa Claus Summer Beach Button Down Tops White
- Price
- $28.65
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 2mo ago

Nidoul Christmas Shirts for Men Funny Santa Hawaiian Shirt Button Down Tropical Aloha Beach Shirts Short Sleeve Casual Vacation Outfits
- Price
- $13.73
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 1y ago

Poen 2 Pcs Hawaiian Christmas in July Costume Accessories Santa Hat Hawaiian Leis for Tropical Christmas Outfit Hibiscus Decoration
- Price
- $13.96
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 1y ago

Cinnvoice 2 Pcs Christmas in July Resin Figurines July Xmas Table Centerpiece Beach Santa Resin Statues Tropical Hawaiian Decor for Home Kitchen Office Tabletop Shelf
- Price
- $22.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Trending
estimated 90-day click momentum
kaiolbly 4 Pcs Christmas in July Party Decorations Santa Hat Accessories
- Price
- $12.95
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3mo ago

DomKom 5FT Christmas in July Inflatable Blow Up Decorations Hula Santa Claus Fishing for Gift Box by Palm Tree Summer Hawaiian Tropical Beach Built-in LEDs for Holiday Party Garden Lawn Yard
- Price
- $52.19
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 5mo ago

Cinnvoice 2 Pcs Christmas in July Resin Figurines July Xmas Table Centerpiece Beach Santa Resin Statues Tropical Hawaiian Decor for Home Kitchen Office Tabletop Shelf
- Price
- $22.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

PICKID Christmas in July Shirt for Men Christmas Hawaiian T-Shirt Santa Claus Summer Beach Button Down Tops White
- Price
- $28.65
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 2mo ago

Christmas Hawaiian Shirts Women Funny Santa Claus Graphic Button Down Shirts Ugly Xmas Holiday Casual Button Up Tops Blue
- Price
- $18.21
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 2y ago
Newest
by launch date
PICKID Christmas in July Shirt for Men Christmas Hawaiian T-Shirt Santa Claus Summer Beach Button Down Tops White
- Price
- $28.65
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 2mo ago

Cinnvoice 2 Pcs Christmas in July Resin Figurines July Xmas Table Centerpiece Beach Santa Resin Statues Tropical Hawaiian Decor for Home Kitchen Office Tabletop Shelf
- Price
- $22.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

kaiolbly 4 Pcs Christmas in July Party Decorations Santa Hat Accessories
- Price
- $12.95
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3mo ago

Merry In July Banner Summer Santa & Watermelon Slice Christmas Tree Pattern Glitter Christmas Theme Banner for July Summer Xmas Garland Tropical Holiday Party Mele Kalikimaka Decor
- Price
- $9.21
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Bencailor 2 Pcs 31.5 Christmas in July Inflatables Decoration Outdoor Inflatables Hawaiian Santa Claus Snowman Hanging Decoration Summer Christmas Blow up Yard Decor for Outdoor Tree Lawn Pool Party
- Price
- $28.98
- Rating
- 3.7/5
- Reviews
- 50
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
30 rising
Sellers
51
Est. top-5 brand share
35%
Top 20: 86%
Est. top-5 click share
31%
Top 20: 78%
Open market
60%
- Kurt S. Adler11%
- PICKID7%
- Giggling Getup6%
- Nidoul5%
- Poen5%
- Cinnvoice5%
Demand
Hawaiian Santa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 67.3× · 8 of 12 months tracked
Search terms
Top Hawaiian Santa search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- summer santa5K/yr
- hawaiian santa9K/yr
- tropical santa6K/yr
- surfing santa8K/yr
- beach santa figurine8K/yr
- coastal santa5K/yr
Reviews and returns
What reviews say buyers love and hate about Hawaiian Santa
We read the reviews and the return reasons for every product selling here.
“its very loose with plenty of room to flow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hawaiian Santa questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









