havdalah set
Worth a lookShows a thin review moat (89 avg reviews), but soft demand (-13.6% this quarter) keeps it on the watch list.
Review moat
Incredible88.52avg incumbent reviews — the moat a new listing must climb
Avg price
Great$54.73avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$4.48–$159.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$101K$101K/yr · 60K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, havdalah set is a $101K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
havdalah set market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $82K–$109K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #1,666
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 65%
- Out of stock
- 13.9%
- Avg brand age
- 80 months
- Avg seller age
- 198 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
28
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
26%
- MASORET17%
- Zion Judaica Ltd16%
- EMANUEL15%
- The Dreidel Company12%
- Mumufy9%
- Art Judaica6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Top havdalah set search terms
- havdalah set40K/yr
- havdalah candle holder12K/yr
- havdalah6K/yr
- havdalah candle set3K/yr
Top havdalah set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Dreidel Company Havdalah Set Grape Theme Wine Goblet with Candle and Spice Incense Holders Silver Plated
The Dreidel Company$57.984.9★141 rev
Mumufy 9 Pcs Shabbat Havdalah Set Include Havdualah Candle Holder Kiddush Cup Spice Box Goblet Silver Plate with 5 Pcs Havdalah Candle for Shabbat Judaica Decoration
Mumufy$56.534.6★30 rev
Yair Emanuel Havdallah Set - Stainless Steel - Pomegranates
EMANUEL$158.454.3★11 rev
Elegant End of Shabbat Havdalah Set Nickel Plated Blue Marble Decal - Includes Matching Kiddush Cup Goblet and Tray Havdualah Candle Holder Besamim Spice Box - Shabbos Decorations By Zion Judaica
Zion Judaica Ltd$67.904.8★22 rev
Art Judaica 4 Piece Ceramic Havdalah Set for Shabbat and Jewish Holidays Jerusalem Pottery
Art Judaica$50.963.8★25 rev
Newest
by launch date
Zion Judaica Modern Havdalah Set - Kiddush Cup Goblet and Wide Tray Havdualah Candle Holder Besamim Spice Box - End of Shabbat Bundle Black & Gold
Zion Judaica Ltd$69.380 rev
Ceramic Havdala Set 20 cm
MASORET$59.07187 rev
Zion Judaica Elegant Havdulah Set for End of Shabbat Hammered Metal with Blue Accents Sherry Shaped Kiddush Cup Goblet Besamim Spice Holder Havdalah Candle Holder & Tray Polished Finish Shabbos Set
Zion Judaica Ltd$64.912 rev
Yair Emanuel Sculpted Tree of Life Havdalah Set - Hammered Stainless Steel Judaica Gift HAF-4
EMANUEL$158.643 rev
Mumufy 9 Pcs Shabbat Havdalah Set Include Havdualah Candle Holder Kiddush Cup Spice Box Goblet Silver Plate with 5 Pcs Havdalah Candle for Shabbat Judaica Decoration
Mumufy$56.5330 rev
Trending
90-day click momentumCeramic Havdala Set 20 cm
MASORET$59.074.7★
Crystal Besamim Spice Holder Havdalah Parent 3.2 Tall Fine Laser Cut
MASORET$37.005.0★
Zion Judaica Modern Havdalah Set - Kiddush Cup Goblet and Wide Tray Havdualah Candle Holder Besamim Spice Box - End of Shabbat Bundle Black & Gold
Zion Judaica Ltd$69.380.0★
Disposable Havdalah Candle Holder / 2 Pack
Ner Mitzvah$4.484.4★
MASORET Nickel Havdalah Candle Holder 5.6 Inches Octagon Havdalah Candle Holder Elegant Jewish Hanukkah Candleholder Stand
MASORET$33.944.8★
What buyers say about havdalah set
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully well made: instant heirloom, and such a unique and contemporary style”
“Beautiful design”
“Great buy for the money”
“Love the colorful set”
“Perfect Hands-free Candle”
“Even more beautiful in person than in the photo”
“The size is perfect as it should”
What buyers complain about
“Too Expensive”
“A bit flimsy”
“Too much smoke”
“it doesnt look like Ill be able to use it”
“Junk”
“The cup is very small”
“The other 3 pieces are heavy”
“The candles are a bit thin and bend slightly”
Top return reasons
Common questions
- Is havdalah set profitable to sell on Amazon United States?
- The niche generates $101K/yr across 46 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the havdalah set niche?
- 20 brands and 28 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in havdalah set?
- Top complaints mined from reviews: Value For Money, Strength, Flammable. The return rate is 2.0%.
- When does demand for havdalah set peak?
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the havdalah set niche?
- Listings span $4.48–$159.94; the average listing price is $54.73 (sweet spot $15–$100). The average incumbent carries 89 reviews — the moat a new listing must climb.