havdalah candle
Worth a lookShows searches that convert (13.7% search→purchase), but soft demand (-15.4% this quarter) keeps it on the watch list.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great214.61avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.44–$49.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.20avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$137K$137K/yr · 62K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, havdalah candle is a $137K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
havdalah candle market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $97K–$130K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #424
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 89%
- Out of stock
- 17.6%
- Avg brand age
- 71 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
9
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
6%
- Jerusalem Candles55%
- SHALHEVET LIGHT12%
- The Dreidel Company8%
- DOUzzle7%
- OHR CANDLES7%
- A&S Mezuzot5%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top havdalah candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jerusalem Candles Havdalah Candle - Braided Blue and White - Flat Havdallah Candles - 2 Pack
Jerusalem Candles$8.044.5★513 rev
Jerusalem Candles Havdalah Candle - Braided Multicolored - Flat Havdallah Candles - 2 Pack
Jerusalem Candles$8.264.6★23 rev
Shalhevet Light Pyramid Shapped Self Standing Long Lasting Birhgt Havdalah Candle Kosher for Havdalah (Fire - Brown Orange Red)
SHALHEVET LIGHT$16.864.7★88 rev
Jerusalem Candles Havdalah Candle - Braided Yellow - Flat Havdallah Candles - 2 Pack
Jerusalem Candles$8.054.4★11 rev
OHR CANDLES Braided Beeswax Havdalah Candle - Pure Bees Wax Shabbat Candle - Shabbat Judaica Gift - Flat Braid- 1-Pack
OHR CANDLES$7.994.5★224 rev
Newest
by launch date
Luxury Havdalah Candle - 12 Inch Cream/Burgundy Sculptural Ceremony Candle for Havdalah Ritual Judaica Gift & Home Decor
PURE ART DESIGN GIFTS$49.845 rev
DOUzzle Kosher Decorative Havdalah Candle Assorted Colors Clean Burning Judaica Gift for Weekly Ritual
DOUzzle$18.712 rev
DOUzzle Kosher Decorative Havdalah Candle - Pyramid Design Clean Burning Judaica Gift for Weekly Ritual
DOUzzle$18.642 rev
Havdalah Candle Snowflake Grained Marble Design 2 Wick Long Lasting High Quality Judaica Gift (Royal Blue)
A&S Mezuzot$18.910 rev
Havdalah Candle Snowflake Grained Marble Design 2 Wick Long Lasting High Quality Judaica Gift (White)
A&S Mezuzot$19.281 rev
Trending
90-day click momentumDOUzzle Kosher Decorative Havdalah Candle - Pyramid Design Clean Burning Judaica Gift for Weekly Ritual
DOUzzle$18.644.0★
Luxury Havdalah Candle - 12 Inch Cream/Burgundy Sculptural Ceremony Candle for Havdalah Ritual Judaica Gift & Home Decor
PURE ART DESIGN GIFTS$49.845.0★
DOUzzle Kosher Decorative Havdalah Candle Assorted Colors Clean Burning Judaica Gift for Weekly Ritual
DOUzzle$18.713.0★
Havdalah Candle Snowflake Grained Marble Design 2 Wick Long Lasting High Quality Judaica Gift (Royal Blue)
A&S Mezuzot$18.910.0★
Jerusalem Candles Havdalah Candle - Braided Multicolored - Flat Havdallah Candles - 2 Pack
Jerusalem Candles$8.264.6★
What buyers say about havdalah candle
What buyers praise and complain about, mined from review topics.What buyers love
“Handmade luxury and its best”
“It makes a fantastic gift for newlyweds or for any occasion”
“Very good colors”
“Perfect Hands-free Candle”
“super well made to use easily”
“Burns well, reasonably priced”
“it does look nice”
“Smells so good in a natural way, beautiful and meaningful”
What buyers complain about
“Too Expensive”
“There are chemicals or something in the candles that makes them extremely flammable, and sputter or spit flames, within seconds it was like an out of control torch, spitting flames, and pouring hot wax all all over my hands”
“A bit flimsy”
Top return reasons
Common questions
- Is havdalah candle profitable to sell on Amazon United States?
- The niche generates $137K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the havdalah candle niche?
- 8 brands and 9 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in havdalah candle?
- Top complaints mined from reviews: Value For Money, Flammable, Strength. The return rate is 0.7%.
- When does demand for havdalah candle peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the havdalah candle niche?
- Listings span $7.44–$49.84; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.