Hat Steamer
FailBuyers convert on only 1.5% of searches, so Hat Steamer is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $335K/yr217K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 52%top-5 click share · 21 brands · 52 sellers
Flapen Score
Hat Steamer against its category
The dotted line is the Home & Kitchen average. Past it, Hat Steamer is stronger. Inside it, weaker.
Market
The Hat Steamer market on Amazon at a glance
Shoppers on Amazon United States searched for Hat Steamer 217K times last year and spent an estimated $335K. The top 5 brands take 61% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $335K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $335Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- hat steamer113K searches a year
02 · Price
A sale here is worth $105.65.
Listings sell for $105.65 on average, from $9.60 to $279.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $105.65 that is $11K to $26K a year per listing.
- Average price
- $105.65above the $15 to $100 sweet spot
- Price range
- $9.60–$279.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $11K–$26K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #2,812 within Irons & Steamers. It carries 14,776 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 15.6%
- Average rank
- #2,812in Irons & Steamers
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 14,776per listing
- Listings tracked
- 32
04 · Newcomers
9 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Hat Steamer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
52
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
52%
Top 20: 89%
Open market
32%
- Brand 119%
- Brand 215%
- Brand 310%
- Brand 410%
- Brand 58%
- Brand 67%
Demand
Hat Steamer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Hat Steamer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hat steamer113K/yr
- hat steamer shaper27K/yr
- cowboy hat steamer17K/yr
- hat steamer for cowboy hats14K/yr
- hat shaper steamer7K/yr
- cap steamer6K/yr
- steamer for hats9K/yr
- hat steamer machine6K/yr
- cowboy hat steamer shaper8K/yr
- maquina de vapor para gorras7K/yr
Reviews and returns
What reviews say buyers love and hate about Hat Steamer
We read the reviews and the return reasons for every product selling here.
“Started leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hat Steamer questions
Answered from the same tracked data.









