Is harry potter plates profitable to sell on Amazon United States?

The niche generates $105K/yr across 45 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (59/100).

How competitive is the harry potter plates niche?

28 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in harry potter plates?

Top complaints mined from reviews: Quality-Overall, Strength, Taste-Overall. The return rate is 0.9%.

When does demand for harry potter plates peak?

Demand peaks in Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the harry potter plates niche?

Listings span $4.54–$32.84; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.

harry potter plates

Worth a look

Shows a thin review moat (84 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible84.47

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Avg price

Great$16.55

avg listing price — sweet spot $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.54–$32.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Market size

Okay$105K

$105K/yr · 93K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, harry potter plates is a $105K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct. Verdict: Worth a look — 59/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

harry potter plates market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $99K–$132K; units × avg price
Conversion rate: 6.8%
Avg BSR: #1,792
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 18.1%
Avg brand age: 32 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

60%

Top 20: 94%

Top-5 click share

35%

Top 20: 77%

Open market

35%

Unique34%
Bonjour Fete7%
Greencian7%
Daapiishuu7%
AGoooodySet5%
Generic5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.0×

Open Trend

Top harry potter plates search terms

harry potter plates41K/yr +6.9%6.0% conv.
harry potter plates and napkins19K/yr -3.0%6.0% conv.
harry potter birthday plates13K/yr +12.3%5.1% conv.
harry potter paper plates11K/yr +8.6%4.9% conv.
harry potter party plates9K/yr +15.1%6.2% conv.

All search terms

Top harry potter plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harry Potter Birthday Decorations | Harry Potter Plates and Napkins Party Decorations | Serves 16 Guests | Officially Licensed

Unique$14.714.8★99 rev

Harry Potter Round Dinner Plates - 9 | Magical Multicolor Design Perfect Party Supplies For Birthday Celebrations & Themed Events - Pack Of 8

Unique$5.924.7★75 rev

Daapiishuu 50 Pcs Magical Wizard School Party Paper Plates 7 inch Disposable Wizard Birthday Dessert Plates

Daapiishuu$10.314.4★50 rev

Harry Potter Plates and Napkins for 32 Guests | Harry Potter Birthday Decorations for Party | Officially Licensed

Unique$21.844.9★22 rev

Harry Birthday Party Bundle 8 Dinner & 8 Dessert Plates 16 Luncheon Napkins For 8 People and 1 Saguaro Acres Party Supply Checklist

Generic$14.394.7★204 rev

Newest

by launch date

197pcs Magical Wizard Party Decorations Plates Napkins Disposable Paper Cups Gold Forks Tableware Set Cartoon Magical Birthday Party Supplies for Kids Birthday Decor 24 Guests

Eywusco$27.7997 rev

6mo ago

MinFyberd 48PCS Red Green Blue Yellow Party Supplies Striped Paper Plates Disposable Striped Tableware Set for Party Theme Birthday Holidays Party Favors Decorations

MinFyberd$12.771 rev

7mo ago

Unique Harry Potter Party Supplies | Plates & Napkins Party Bundle | Serves 16 | Officially Licensed | Wizard Theme Disposable Tableware For Birthday Parties Classrooms Movie Nights Easy Cleanup

Unique$22.615 rev

8mo ago

Harry Potter Plates and Napkins for 32 Guests | Harry Potter Birthday Decorations for Party | Officially Licensed

Unique$21.8422 rev

9mo ago

120pcs Magical Wizard Plates Napkins Party Decorations Cartoon Disposable Paper CupsTableware Set Cartoon Party Supplies for Kids Birthday Decor 30 Guests

Eywusco$18.6810 rev

10mo ago

What buyers say about harry potter plates

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“the candy was great tasting”

Quality-Overall12%

“Fantastic quality”

Advertised Vs Actual Product9%

“Just as pictured”

Color8%

“The colors are perfect”

Value For Money8%

“Worth it”

Design-Overall7%

“The design is cute”

Flavor4%

“Flavor is good”

Strength3%

“Sturdy Plates”

Assembly/Installation2%

“easy to assemble”

Material Quality2%

“decorations arent cheap in material or look”

What buyers complain about

Quality-Overall16%

“Table cloth poor quality”

Strength13%

“are super flimsy”

Taste-Overall11%

“Very hard an tasteless”

Thickness9%

“Very thin n small”

Flavor7%

“The flavor is not that great”

Size-Overall5%

“This box is huge”

Assembly/Installation4%

“I also hate when companies leave the banner for you to put together and normally, Id just let that go”

Color2%

“Colors are way off”

Artificial Colors2%

“No dyes used in these gummies”

Advertised Vs Actual Product2%

“Not what I thought it was”

Top return reasons

Size-Overall46%

Value For Money18%

Advertised Vs Actual Product11%

Quality-Overall7%

Thin5%

Strength4%

Color3%