harry potter pillow
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$41.28avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$9.29–$94.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$189K$189K/yr · 384K searches
Review moat
Okay2,950.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, harry potter pillow is a $189K/yr Amazon United States market (384K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
harry potter pillow market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $165K–$206K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,238
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 92%
- Out of stock
- 13.4%
- Avg brand age
- 42 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
32
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
22%
Top 20: 56%
Open market
4%
- Jay Franco81%
- Northwest8%
- Harry Potter2%
- The Noble Collection2%
- Fjfz1%
- Squishmallows1%
- Open — no brand owns it (7 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.5×
Top harry potter pillow search terms
- harry potter bedding82K/yr
- harry potter pillow52K/yr
- harry potter sheets30K/yr
- harry potter comforter26K/yr
- harry potter pillowcase24K/yr
- harry potter pillows16K/yr
- harry potter throw pillows14K/yr
- harry potter bedding queen15K/yr
- harry potter bedding twin16K/yr
- harry potter twin bedding set13K/yr
Top harry potter pillow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jay Franco Harry Potter Spellbound 5 Piece Full Bed Set - Includes Reversible Comforter & Sheet Set - Bedding Features Hogwarts Logo - Super Soft Polyester (Official Harry Potter Product)
Jay Franco$60.174.8★33,351 rev
Harry Potter Twin Comforter Set 5 Piece Soft Fantasy Bedding Beige
Jay Franco$61.364.8★812 rev
Harry Potter Queen Comforter Set 7 Piece Soft Hogwarts Bedding Multi
Jay Franco$71.454.7★694 rev
Harry Potter Queen Comforter Set 7 Piece Kids Bedding Gray
Jay Franco$69.234.8★2,313 rev
Harry Potter Twin Comforter Set 5 Piece Soft Hogwarts Bedding Grey
Jay Franco$62.774.8★812 rev
Newest
by launch date
Jay Franco Needlepoint Decorative Pillow 15 Inch Kids Ultra-Soft Stuffed Plushie & Cozy Throw Pillow Official Licensed Product Black - Harry Potter
Jay Franco$24.8957 rev
Harry Potter Queen Comforter Set 7 Piece Soft Floral Bedding Green
Jay Franco$70.81694 rev
Harry Potter Twin Comforter Set 5 Piece Soft Floral Bedding Green
Jay Franco$61.76694 rev
Jay Franco Kids Sheet Set with Fitted Flat Sheets & Pillow Cover - Ultra-Soft Bedding with Pillowcase for Room Decor White - Harry Potter 4 Piece Full
Jay Franco$31.12812 rev
Northwest Harry Potter Botanical Wizardry 5 Piece Full Bed in a Bag Set Bedding Set with Comforter and Sheets Soft and Cozy for All Seasons
Northwest$57.4614 rev
Trending
90-day click momentumJay Franco Needlepoint Decorative Pillow 15 Inch Kids Ultra-Soft Stuffed Plushie & Cozy Throw Pillow Official Licensed Product Black - Harry Potter
Jay Franco$24.894.2★
Harry Potter Queen Comforter Set 7 Piece Soft Floral Bedding Green
Jay Franco$70.814.7★
Jay Franco Kids Sheet Set with Fitted Flat Sheets & Pillow Cover - Ultra-Soft Bedding with Pillowcase for Room Decor White - Harry Potter 4 Piece Full
Jay Franco$31.124.7★
Jay Franco Kids Sheet Set with Fitted Flat Sheets & Pillow Cover - Ultra-Soft Bedding with Pillowcase for Room Decor Gray - Harry Potter 3 Piece Twin
Jay Franco$26.814.7★
Harry Potter Twin Comforter Set 5 Piece Soft Hogwarts Bedding Grey
Jay Franco$62.774.8★
What buyers say about harry potter pillow
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Its very soft”
“fits a normal sized pillow great”
“Special for gift”
“This item looks nice”
“Worth the money”
“comfortable”
“Perfect for him since he runs hot”
“The colors are nice”
“Durable enough they are now hanging in our sons room”
What buyers complain about
“it doesnt fit the bed properly”
“Not well made”
“Comforter isn't super thick”
“don't wrinkle I do not think they will last long”
“If this had been intended as a gift”
“Blue, not teal as shown”
“they also make me feel hot”
“Not at all comfortable with that kind of thing on kids apparel”
“So not weighted like the description says”
“also very plasticy material”
Top return reasons
Common questions
- Is harry potter pillow profitable to sell on Amazon United States?
- The niche generates $189K/yr across 73 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the harry potter pillow niche?
- 13 brands and 32 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in harry potter pillow?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.2%.
- When does demand for harry potter pillow peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the harry potter pillow niche?
- Listings span $9.29–$94.95; the average listing price is $41.28 (sweet spot $15–$100). The average incumbent carries 2,951 reviews — the moat a new listing must climb.