Harry Potter Pillow

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months

384K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

1.2%

Market size, estimated

$189Ka year

Peak month

December4.5× the quietest month

Top search term

harry potter bedding82K searches a year

Listings sell for $41.28 on average, from $9.29 to $94.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $41.28 that is $0 to $4K a year per listing.

Average price

$41.28inside the $15 to $100 sweet spot

Price range

$9.29–$94.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #1,238 within Kids' Bedding. It carries 2,951 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

99%

Out of stock, average day

13.4%

Average rank

#1,238in Kids' Bedding

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,951per listing

Listings tracked

73

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months