harry potter party favors
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great358.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$4.90–$30.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$191K$191K/yr · 293K searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, harry potter party favors is a $191K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
harry potter party favors market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $212K–$254K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #968
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 9.3%
- Avg brand age
- 32 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
59
Top-5 brand share
44%
Top 20: 89%
Top-5 click share
37%
Top 20: 77%
Open market
51%
- HandTool15%
- Jiaoohoo8%
- Betty Crocker8%
- CON*QUEST7%
- Harry Potter6%
- CIXICM5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.3×
Top harry potter party favors search terms
- harry potter party favors192K/yr
- harry potter table decorations13K/yr
- harry potter bulk8K/yr
- harry potter birthday favors12K/yr
- harry potter photo props9K/yr
- harry potter bachelorette party8K/yr
- wizard party decorations7K/yr
- wizard decorations7K/yr
- harry potter centerpieces for tables5K/yr
- harry potter birthday supplies6K/yr
Top harry potter party favors products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HandTool 100pcs Wizard Party Favors Birthday Party Supplies Including Wizard Glasses Wand Pencils Lightning Tattoos Envelope card Magic Birthday Decorations Gifts Classroom Rewards for Kids
HandTool$25.834.6★49 rev
Harry Potter Fruit Flavored Snacks Fat Free and Gluten Free Snacks 17.6 oz (22 Pouches)
Betty Crocker$4.904.6★766 rev
Jiaoohoo 24 Pcs Magical Wizard party favors 12 invisible ink pen and 12 Magical mini Notepads Magical Wizard party Goodie Bag Stuffers Classroom Prizes party supplies
Jiaoohoo$11.524.6★36 rev
Conquest Journals Harry Potter Watercolor Vinyl Stickers Set of Unique Sticker Decals 5 Holograms Waterproof UV & Scratch Resistant Great for Gadgets Officially Licensed (White Vinyl 60-Pack)
CON*QUEST$10.034.8★5,086 rev
Vanblue 84Pcs Wizard Party Favors Birthday Decorations Wand Pencils Wizard Glasses Spiral Notebooks Goodie Bag Stuffers Classroom Rewards for Kids Student Magic Birthday Gift School Party Supplies
Vanblue$25.064.8★95 rev
Newest
by launch date
CIXICM 60 Pcs Wizard Party Favors Supplies Wand Pencils Wizard Glasses Bracelets Lightning Stickers Cosplay Tie Magic Birthday Party Favors Classroom Prizes Rewards Gifts
CIXICM$24.972 rev
25 Pieces Magical Wizard Party Photo Booth Props Magical Photo Props Wizard Castle Themed Party Decorations for Kids Birthday Halloween Christmas School Party Supplies
JYCMMFC$9.06100 rev
CIXICM 48 Pcs Wizard Party Favors Birthday Decorations Party Supplies Wand Pencils Wizard Glasses Lightning Stickers Cosplay Tie Magic Birthday Party Favors Classroom Prizes Rewards Gifts
CIXICM$20.342 rev
HandTool 100pcs Wizard Party Favors Birthday Party Supplies Including Wizard Glasses Wand Pencils Lightning Tattoos Envelope card Magic Birthday Decorations Gifts Classroom Rewards for Kids
HandTool$25.8349 rev
MinFyberd 36PCS Magical Party Favors 12 Invisible Ink Pen 12 Notebook and 12 Gift Bag Set Spy Magic Markers Pen Party Favors for Birthday Goodie Bag Stuffers Secret Message Prizes
MinFyberd$13.0312 rev
Trending
90-day click momentumCIXICM 60 Pcs Wizard Party Favors Supplies Wand Pencils Wizard Glasses Bracelets Lightning Stickers Cosplay Tie Magic Birthday Party Favors Classroom Prizes Rewards Gifts
CIXICM$24.975.0★
Squish-a-Longs Harry Potter Mini-Squish + Accessory 12-Pack
Squish-a-longs$14.254.8★
HandTool 100pcs Wizard Party Favors Birthday Party Supplies Including Wizard Glasses Wand Pencils Lightning Tattoos Envelope card Magic Birthday Decorations Gifts Classroom Rewards for Kids
HandTool$25.834.6★
MinFyberd 36PCS Magical Party Favors 12 Invisible Ink Pen 12 Notebook and 12 Gift Bag Set Spy Magic Markers Pen Party Favors for Birthday Goodie Bag Stuffers Secret Message Prizes
MinFyberd$13.034.3★
Col-Pary Wand Pencils Cosplay Party Supplies forBoys/Girls Birthday School Party Favors Goody Bag Filler Halloween Decor School Rewards(24pcs)
Col-Pary$18.814.9★
What buyers say about harry potter party favors
What buyers praise and complain about, mined from review topics.What buyers love
“Nice variety”
“the candy was great tasting”
“Well worth the money”
“He loves playing pretend”
“Flavor is good”
“The size was better than I thought”
“the colors are vibrant”
“They're very durable”
“think it's a great addition or even might be one of the best sets to start your collection”
“Product was as advertised”
What buyers complain about
“Very small packs of snacks”
“Table cloth poor quality”
“Very hard an tasteless”
“Not as advertised”
“too expensive unless it's on a deal”
“they're a bit delicate”
“The flavor is not that great”
“Hard to chew”
“Tough”
“not durable, letters fall off”
Top return reasons
Common questions
- Is harry potter party favors profitable to sell on Amazon United States?
- The niche generates $191K/yr across 40 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the harry potter party favors niche?
- 30 brands and 59 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in harry potter party favors?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Taste-Overall. The return rate is 2.1%.
- When does demand for harry potter party favors peak?
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 3.3× the quietest.
- What does it cost to enter the harry potter party favors niche?
- Listings span $4.90–$30.00; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 359 reviews — the moat a new listing must climb.