Harry Potter Hot Chocolate

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

0.4%

Market size, estimated

$9Ka year

Peak month

December18.4× the quietest month

Top search term

harry potter wax warmer24K searches a year

Listings sell for $29.45 on average, from $9.28 to $79.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $29.45 that is $3K to $7K a year per listing.

Average price

$29.45inside the $15 to $100 sweet spot

Price range

$9.28–$79.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.5%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #755 within Home Fragrance. It carries 630 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

92%

Out of stock, average day

14.7%

Average rank

#755in Home Fragrance

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

630per listing

Listings tracked

13

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months