Harry Potter Blanket

Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months

512K

Growth, 90 days vs prior 90

-16.7%

Conversion, latest week

1.6%

Market size, estimated

$237Ka year

Peak month

December8.9× the quietest month

Top search term

harry potter blanket354K searches a year

Listings sell for $28.37 on average, from $14.20 to $79.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $28.37 that is $3K to $7K a year per listing.

Average price

$28.37inside the $15 to $100 sweet spot

Price range

$14.20–$79.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.0%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,705 within Throws. It carries 1,663 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

7.3%

Average rank

#1,705in Throws

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,663per listing

Listings tracked

49

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months