Is harry potter blanket profitable to sell on Amazon United States?

The niche generates $237K/yr across 49 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (49/100).

How competitive is the harry potter blanket niche?

15 brands and 25 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in harry potter blanket?

Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.0%.

When does demand for harry potter blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.

What does it cost to enter the harry potter blanket niche?

Listings span $14.20–$79.49; the average listing price is $28.37 (sweet spot $15–$100). The average incumbent carries 1,663 reviews — the moat a new listing must climb.

harry potter blanket

Skip it

Soft demand (-16.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$28.37

avg listing price — sweet spot $15–$100

Price range

Great$14.20–$79.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Okay1,663.06

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$237K

$237K/yr · 512K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, harry potter blanket is a $237K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

harry potter blanket market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $284K–$355K; units × avg price
Conversion rate: 1.6%
Avg BSR: #1,705
Page quality: 0%
Prime: 98%
Sponsored: 98%
Out of stock: 7.3%
Avg brand age: 39 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

31%

Top 20: 76%

Open market

10%

Northwest29%
LOGOVISION23%
Jay Franco17%
Harry Potter15%
ZYNOPHREXA4%
Hgcar4%
Open — no brand owns it (9 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Open Trend

Top harry potter blanket search terms

harry potter blanket354K/yr -16.2%1.9% conv.
harry potter throw blanket50K/yr -6.9%1.9% conv.
harry potter blankets and throws42K/yr -29.8%1.9% conv.
harry potter blankets24K/yr -9.6%1.0% conv.
harry potter throw13K/yr -8.0%1.9% conv.
hogwarts blanket11K/yr -21.8%1.6% conv.
harry potter fleece blanket9K/yr -36.9%2.1% conv.
harry potter blankets for adults6K/yr -29.4%1.8% conv.
harry potter fleece fabric4K/yr -31.3%0.8% conv.

All search terms

Top harry potter blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Northwest Harry Potter Micro Raschel Throw Blanket Lightweight Breathable for Couch Sofa Cozy for All Seasons 46 x 60 Botanical Houses

Northwest$21.954.8★7,681 rev

Harry Potter Water Color Pattern Silky Touch Super Soft Throw Blanket 36 x 58 Water Color Pattern

LOGOVISION$22.624.6★359 rev

Jay Franco Harry Potter Marauders Map Kids Throw Blanket 50 x 70 Inches Super Soft Cozy Lightweight Fleece Hogwarts Map Design Machine Washable for Couch & Bed (Official Harry Potter Product)

Jay Franco$32.524.8★486 rev

Northwest Harry Potter Woven Tapestry Throw Blanket Designer Home Dcor Modern Unique Gift 48 x 60 Marauders Map

Northwest$30.184.6★15,882 rev

Harry Potter Gifts Glow in the Dark Blanket 51x59 for Kids Teens Adults Soft Fleece Throw Blanket for Sofa Bed Warm Lightweight Cozy Gifts

Harry Potter$24.224.5★194 rev

Newest

by launch date

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Harry Potter 40x50 - Travel Blanket

Jay Franco$14.2096 rev

7mo ago

Flannel Throw Blanket 60x50 for Couch and Bed Soft Cozy Lightweight Blanket for All Season Use Warm Sofa Blanket for Living Room Naps

ZYNOPHREXA$20.103 rev

7mo ago

Harry Potter Gryffindor Shield Silky Soft Throw Blanket 40 x 50

Characters Wholesale Outlet inc$16.0417 rev

8mo ago

Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Red - Harry Potter 40x50 - Travel Blanket

Jay Franco$20.80196 rev

9mo ago

Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Red - Harry Potter 46x60 - Throw Blanket

Jay Franco$24.31196 rev

9mo ago

What buyers say about harry potter blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel29%

“Its really soft to the touch”

Warmth11%

“Keeps my wizard warm”

Quality-Overall10%

“It is well made”

Gifting Purpose7%

“Great gift”

Comfort-Overall7%

“Very comfy”

Size-Overall6%

“Perfect size, big enough to put on a twin size bed, small enough to use as a throw”

Advertised Vs Actual Product3%

“As described”

Weight Light2%

“Lightweight”

Material Quality2%

“not a cheap material”

Value For Money2%

“Worth it”

What buyers complain about

Thickness18%

“it wasnt super thick”

Size-Overall11%

“The blanket is very large”

Quality-Overall8%

“Not well made”

Thin5%

“Thin”

Material Quality3%

“The material sucks”

Durability3%

“Durability wise it gets 2 stars”

Product Condition2%

“It arrived in bad condition, sides ripped, didnt look new at all”

Weight Light2%

“So not weighted like the description says”

Brightness/Shine/Glow2%

“Doesn't Glow”

Warmth2%

“Let alone she gets cold easily”

Top return reasons

Size-Overall27%

Material Quality13%

Thin9%

Advertised Vs Actual Product8%

Quality-Overall7%

Value For Money6%

Heating4%

Length3%

Color3%

Thickness3%

Common questions

Is harry potter blanket profitable to sell on Amazon United States?: The niche generates $237K/yr across 49 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (49/100).
How competitive is the harry potter blanket niche?: 15 brands and 25 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in harry potter blanket?: Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.0%.
When does demand for harry potter blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.
What does it cost to enter the harry potter blanket niche?: Listings span $14.20–$79.49; the average listing price is $28.37 (sweet spot $15–$100). The average incumbent carries 1,663 reviews — the moat a new listing must climb.