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Harry Potter Bedding

Fail

The top 5 brands take 100% of clicks, so Harry Potter Bedding is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$153K/yr300K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
27%top-5 click share · 4 brands · 9 sellers

Flapen Score

Harry Potter Bedding against its category

The dotted line is the Home & Kitchen average. Past it, Harry Potter Bedding is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Bedding market on Amazon at a glance

Shoppers on Amazon United States searched for Harry Potter Bedding 300K times last year and spent an estimated $153K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
1.0%
Market size, estimated
$153Ka year
Peak month
December3.6× the quietest month
Top search term
harry potter bedding82K searches a year

02 · Price

A sale here is worth $51.01.

Listings sell for $51.01 on average, from $15.13 to $94.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $51.01 that is $0 to $5K a year per listing.

Average price
$51.01inside the $15 to $100 sweet spot
Price range
$15.13–$94.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #230 within Kids' Bedding. It carries 3,788 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#230in Kids' Bedding
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,788per listing
Listings tracked
49

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Harry Potter Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

27%

Top 20: 68%

Open market

0%

  • Brand 191%
  • Brand 28%
  • Brand 31%
  • Brand 40%
  • Open — no brand owns it (0%)

Demand

Harry Potter Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Harry Potter Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter bedding82K/yr
  • harry potter sheets30K/yr
  • harry potter comforter26K/yr
  • harry potter bedding queen15K/yr
  • harry potter bedding twin16K/yr
  • harry potter twin bedding set13K/yr
  • harry potter bed set14K/yr
  • harry potter queen bedding set11K/yr
  • harry potter quilt9K/yr
  • harry potter sheets queen9K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Bedding

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Not well made”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Harry Potter Bedding questions

Answered from the same tracked data.