harry potter bedding
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$15.13–$94.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.01avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Okay$153K$153K/yr · 300K searches
Review moat
Okay3,788.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, harry potter bedding is a $153K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
harry potter bedding market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $153K–$204K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #230
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 14.7%
- Avg brand age
- 39 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
27%
Top 20: 68%
Open market
0%
- Jay Franco91%
- Northwest8%
- LUVIVIHOME1%
- Get Trend0%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top harry potter bedding search terms
- harry potter bedding82K/yr
- harry potter sheets30K/yr
- harry potter comforter26K/yr
- harry potter bedding queen15K/yr
- harry potter bedding twin16K/yr
- harry potter twin bedding set13K/yr
- harry potter bed set14K/yr
- harry potter queen bedding set11K/yr
- harry potter quilt9K/yr
- harry potter sheets queen9K/yr
Top harry potter bedding products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jay Franco Harry Potter Spellbound 5 Piece Full Bed Set - Includes Reversible Comforter & Sheet Set - Bedding Features Hogwarts Logo - Super Soft Polyester (Official Harry Potter Product)
Jay Franco$60.174.8★33,351 rev
Harry Potter Twin Comforter Set 5 Piece Soft Fantasy Bedding Beige
Jay Franco$61.364.8★812 rev
Harry Potter Queen Comforter Set 7 Piece Soft Hogwarts Bedding Multi
Jay Franco$71.454.7★694 rev
Harry Potter Queen Comforter Set 7 Piece Kids Bedding Gray
Jay Franco$69.234.8★2,313 rev
Harry Potter Twin Comforter Set 5 Piece Soft Hogwarts Bedding Grey
Jay Franco$62.774.8★812 rev
Newest
by launch date
Harry Potter Queen Comforter Set 7 Piece Soft Floral Bedding Green
Jay Franco$70.81694 rev
Harry Potter Twin Comforter Set 5 Piece Soft Floral Bedding Green
Jay Franco$61.76694 rev
Jay Franco Kids Sheet Set with Fitted Flat Sheets & Pillow Cover - Ultra-Soft Bedding with Pillowcase for Room Decor White - Harry Potter 4 Piece Full
Jay Franco$31.12812 rev
Northwest Harry Potter Botanical Wizardry 5 Piece Full Bed in a Bag Set Bedding Set with Comforter and Sheets Soft and Cozy for All Seasons
Northwest$57.4614 rev
Harry Potter Queen Comforter Set 7 Piece Soft Hogwarts Bedding Multi
Jay Franco$71.45694 rev
Trending
90-day click momentumHarry Potter Queen Comforter Set 7 Piece Soft Floral Bedding Green
Jay Franco$70.814.7★
Jay Franco Kids Sheet Set with Fitted Flat Sheets & Pillow Cover - Ultra-Soft Bedding with Pillowcase for Room Decor White - Harry Potter 4 Piece Full
Jay Franco$31.124.7★
Jay Franco Kids Sheet Set with Fitted Flat Sheets & Pillow Cover - Ultra-Soft Bedding with Pillowcase for Room Decor Gray - Harry Potter 3 Piece Twin
Jay Franco$26.814.7★
Harry Potter Twin Comforter Set 5 Piece Soft Hogwarts Bedding Grey
Jay Franco$62.774.8★
Harry Potter Twin Comforter Set 5 Piece Soft Floral Bedding Green
Jay Franco$61.764.7★
What buyers say about harry potter bedding
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice quality”
“Love it soft”
“Fits perfect”
“Comfy”
“I didnt expect perfection from the set as its pretty affordable”
“Perfect summer weight”
“Perfect for him since he runs hot”
“Cool design”
“A gift for my granddaughter”
“Stitching is okay on it do not have any issues”
What buyers complain about
“Not well made”
“it doesnt fit the bed properly”
“Comforter isn't super thick”
“don't wrinkle I do not think they will last long”
“Not at all comfortable with that kind of thing on kids apparel”
“Blue, not teal as shown”
“also very plasticy material”
“they also make me feel hot”
“Unfortunately, it was my fault that I waited almost a month to open it, as it was a gift for my daughter”
“False advertising this is a single suitcase”
Top return reasons
Common questions
- Is harry potter bedding profitable to sell on Amazon United States?
- The niche generates $153K/yr across 49 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the harry potter bedding niche?
- 4 brands and 9 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in harry potter bedding?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.4%.
- When does demand for harry potter bedding peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the harry potter bedding niche?
- Listings span $15.13–$94.95; the average listing price is $51.01 (sweet spot $15–$100). The average incumbent carries 3,788 reviews — the moat a new listing must climb.