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Hard Candy Molds

Fail

Demand is soft, at -19.8% this quarter, so Hard Candy Molds is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$78K/yr311K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
36%top-5 click share · 34 brands · 38 sellers

Flapen Score

Hard Candy Molds against its category

The dotted line is the Home & Kitchen average. Past it, Hard Candy Molds is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hard Candy Molds market on Amazon at a glance

Shoppers on Amazon United States searched for Hard Candy Molds 311K times last year and spent an estimated $78K. The top 5 brands take 37% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
2.8%
Market size, estimated
$78Ka year
Peak month
November1.5× the quietest month
Top search term
mini silicone molds69K searches a year

02 · Price

A sale here is worth $8.85.

Listings sell for $8.85 on average, from $4.81 to $19.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $8.85 that is $0 to $885 a year per listing.

Average price
$8.85under the $15 to $100 sweet spot
Price range
$4.81–$19.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$885
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #68 within Candy Making Supplies. It carries 2,182 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#68in Candy Making Supplies
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,182per listing
Listings tracked
46

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Hard Candy Molds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

38

Top-5 brand share

37%

Top 20: 86%

Top-5 click share

36%

Top 20: 74%

Open market

58%

  • Brand 114%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Hard Candy Molds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Hard Candy Molds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini silicone molds69K/yr
  • small silicone molds57K/yr
  • mini molds19K/yr
  • hard candy molds35K/yr
  • silicone candy molds bite size25K/yr
  • mini silicone mold11K/yr
  • small molds silicone10K/yr
  • small molds8K/yr
  • mini molds silicone11K/yr
  • silicone candy molds small7K/yr

Reviews and returns

What reviews say buyers love and hate about Hard Candy Molds

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Extremely small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hard Candy Molds questions

Answered from the same tracked data.