Happy Graduation Banner

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +169.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

+169.5%

Conversion, latest week

4.0%

Market size, estimated

$113Ka year

Top search term

2026 grad35K searches a year

Listings sell for $13.31 on average, from $3.15 to $76.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.31 that is $0 to $1K a year per listing.

Average price

$13.31under the $15 to $100 sweet spot

Price range

$3.15–$76.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #957 within Banners. It carries 987 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

0.6%

Average rank

#957in Banners

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

987per listing

Listings tracked

126

32 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

32

Successful launches

19Amazon's first-year sales bar

Average brand age

21 months