happy birthday table decorations
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a small market ($68K/yr) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Price range
Great$5.93–$64.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great475.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.60avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 150K searches
According to Flapen's Amazon United States niche tracking, happy birthday table decorations is a $68K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
happy birthday table decorations market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #3,112
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 88%
- Out of stock
- 2.7%
- Avg brand age
- 28 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
68 rising
Sellers
84
Top-5 brand share
32%
Top 20: 66%
Top-5 click share
25%
Top 20: 54%
Open market
64%
- Novabright12%
- Gatherfun7%
- WILLBOND5%
- Qquetiee4%
- Sm:)e4%
- Dwnmsli4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top happy birthday table decorations search terms
- happy birthday table sign23K/yr
- happy birthday centerpiece20K/yr
- kids party centerpieces16K/yr
- happy birthday table decor16K/yr
- happy birthday centerpieces for tables15K/yr
- birthday table12K/yr
- birthday table decorations for men7K/yr
- table top birthday decorations7K/yr
- happy birthday sign for table6K/yr
- tabletop birthday decorations5K/yr
Top happy birthday table decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Happy Birthday Decorations Set - Colorful Themed Honeycomb Centerpiece Table Decoration for Kids Birthday Party Supplies
Gatherfun$9.604.7★415 rev
Novabright Happy Birthday Sign Centerpieces for Table Birthday Party Decorations for Women Bday Birthdays Themed Celebration Party Supplies (Champagne Gold Glitter)
Novabright$14.474.3★47 rev
Rainbow Birthday Honeycomb Centerpiece for Table Decorations 2 Pack
WILLBOND$6.834.6★325 rev
2 Pieces Happy Birthday Decorations Birthday Cake Honeycomb Centerpiece Birthday Party Supplies Colorful Table Decor for Kids Women Adults
Qquetiee$7.934.5★142 rev
Wooden Happy Birthday Table Centerpiece Sign 11.8 x 11.8 inches Freestanding Table Centerpiece Decoration anniversary Party Sign Birthday Party Decorations for Kids Baby Adults
Dwnmsli$9.353.5★2 rev
Newest
by launch date
Gold Happy Birthday Sign Centerpiece for Table Standing Birthday Table Decorations Champagne Birthday Decorations for Women Letrero De Happy Birthday Centros De Mesa Para Cumpleaos (Glitter Gold)
HUAJIANAIKE$9.732 rev
Happy Birthday Table Decorations Centerpiece Colorful Birthday Metal Table Sign with Wooden Base Dots Tabletop Centerpiece for Boys Girls Cake Tiered Tray Decor for Home Mantel Shelf Party Decor
Culudea$14.7621 rev
Novabright Happy Birthday Sign Centerpieces for Table Birthday Party Decorations for Women Bday Birthdays Themed Celebration Party Supplies(Rainbow Glitter)
Novabright$14.6047 rev
Smile Birthday Wooden Decorations Wooden Sign Blocks Colorful Happy Birthday Tiered Tray Centerpieces Rustic Tabletop for Home Office Farmhouse Desk Shelf Mantel Party Decor
Sm:)e$11.7458 rev
Novabright Happy Birthday Sign Centerpieces for Table Birthday Party Decorations for Women Bday Birthdays Themed Celebration Party Supplies (Champagne Gold Glitter)
Novabright$14.4747 rev
Trending
90-day click momentumGold Happy Birthday Sign Centerpiece for Table Standing Birthday Table Decorations Champagne Birthday Decorations for Women Letrero De Happy Birthday Centros De Mesa Para Cumpleaos (Glitter Gold)
HUAJIANAIKE$9.733.5★
Happy Birthday Table Decorations Centerpiece Colorful Birthday Metal Table Sign with Wooden Base Dots Tabletop Centerpiece for Boys Girls Cake Tiered Tray Decor for Home Mantel Shelf Party Decor
Culudea$14.764.8★
Smile Birthday Wooden Decorations Wooden Sign Blocks Colorful Happy Birthday Tiered Tray Centerpieces Rustic Tabletop for Home Office Farmhouse Desk Shelf Mantel Party Decor
Sm:)e$11.744.6★
Novabright Happy Birthday Sign Centerpieces for Table Birthday Party Decorations for Women Bday Birthdays Themed Celebration Party Supplies(Rainbow Glitter)
Novabright$14.604.3★
Pink Rose Gold Birthday Honeycomb Centerpieces Decorations Rose Gold Theme Party Table Centerpieces Women Girl Party Glitter Honeycomb Table Toppers Supplies
OUYANS$7.825.0★
What buyers say about happy birthday table decorations
What buyers praise and complain about, mined from review topics.What buyers love
“In terms of quality, it feels well made for a decorative item and holds its shape nicely”
“Easy to put together”
“Worth it”
“As described”
“The colors are very bright”
“Easy to use”
“the designs are elegant”
“Very sturdy”
“she loves playing with them in her play kitchen”
“I loved them, 3 tables of different sizes, excellent quality”
What buyers complain about
“Bigger than I thought it would be”
“Complete garbage”
“Not easy to assemble”
“Flimsy”
“No directions”
“Falls apart”
“they feel overpriced for what they are”
“Adhesive sucks”
“Description is misleading”
“product was clearly previously used”
Top return reasons
Common questions
- Is happy birthday table decorations profitable to sell on Amazon United States?
- The niche generates $68K/yr across 92 tracked products. 4 of 39 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the happy birthday table decorations niche?
- 68 brands and 84 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in happy birthday table decorations?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 4.0%.
- When does demand for happy birthday table decorations peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the happy birthday table decorations niche?
- Listings span $5.93–$64.73; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 475 reviews — the moat a new listing must climb.