Is hanukkah candles profitable to sell on Amazon United States?

The niche generates $507K/yr across 47 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the hanukkah candles niche?

8 brands and 9 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in hanukkah candles?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.6%.

What does it cost to enter the hanukkah candles niche?

Listings span $5.95–$44.71; the average listing price is $12.86 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.

hanukkah candles

Worth a look

Shows a fragmented shelf (top 5 take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great28%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$5.95–$44.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good815.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$507K

$507K/yr · 747K searches

Avg price

Good$12.86

avg listing price — sweet spot $15–$100

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-40.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hanukkah candles is a $507K/yr Amazon United States market (747K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

hanukkah candles market data

Units sold / yr: 100K–125K; avg 1,500–2,000/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 5.3%
Avg BSR: #93
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 4.7%
Avg brand age: 69 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

28%

Top 20: 73%

Open market

The Dreidel Company37%
Ner Mitzvah33%
Zion Judaica Ltd11%
Aviv Judaica10%
Jerusalem Candles3%
The Hanukkah Company3%
Open — no brand owns it (2 brands, 4%)

Demand

Weekly Amazon search volume, last 41 weeks — -40.8% search growth over the last 90 days.

Open Trend

Top hanukkah candles search terms

hanukkah candles413K/yr -36.4%4.3% conv.
menorah candles81K/yr -44.6%4.5% conv.
chanukah candles111K/yr -37.2%5.3% conv.
ner mitzvah4K/yr -5.1%0.6% conv.
hanukkah candles for menorah41K/yr -57.1%4.3% conv.
ner mitzvah candles3K/yr -36.9%1.8% conv.
hanukkah candle7K/yr -1.6%1.6% conv.
mini menorah candles3K/yr -33.0%1.7% conv.
dripless hanukkah candles18K/yr -53.1%6.1% conv.
menorah candles dripless4K/yr -33.3%1.0% conv.

All search terms

Top hanukkah candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Dreidel Company Jerusalem Hanukkah Candles Menorah Candles Single-Pack Chanukah Candles 44 for All 8 Nights of Chanukah

The Dreidel Company$6.404.4★504 rev

Ner Mitzvah Colorful Chanukah Candles 1-Pack - Standard Size Fits Most Menorahs - Premium Quality Wax - Assorted Colors - Bulk Pack for All 8 Nights of Hanukkah

Ner Mitzvah$6.374.2★5,610 rev

Ner Mitzvah Dripless Chanukah Candles Decorated Ombre Blue & White Hanukkah Candles Fits Most Menorahs Premium Quality Wax for All 8 Nights of Hanukkah - Standard Size - 45 Count

Ner Mitzvah$14.074.4★2,499 rev

Ner Mitzvah Dripless Chanukah Candles Standard Size Textured White Hanukkah Candles Fits Most Menorahs Premium Quality Wax for All 8 Nights of Hanukkah - Count 45

Ner Mitzvah$13.744.1★129 rev

Ner Mitzvah Beeswax Chanukah Candles Most Menorahs - Beeswax Candles Premium Quality Pure Bees Wax for All 8 Nights of Hanukkah - Yellow - Standard Size Fits 45 Count

Ner Mitzvah$14.944.2★615 rev

Newest

by launch date

Zion Judaica Hanukkah Candle Set of 45 Cream White 5.25 Tapered Candles for Chanukah Menorahs Birthday Party Celebration Candles for 8 Nights of Hanukah W/DIY Dreidel

Zion Judaica Ltd$6.5131 rev

10mo ago

Zion Judaica Deluxe Chanukah Candles Set of 45 Ombre Blue and White Hanukkah Menorah Candles with Pop-Out Dreidel and Blessings Card

Zion Judaica Ltd$8.3522 rev

11mo ago

The Hanukkah Company Beeswax Chanukah Candles - Standard Size Fits Most Menorahs - Blue and White Beeswax Honeycomb Hanukkah Candles - Premium Quality Pure Bees Wax - 45 Count for All 8 Nights

The Hanukkah Company$11.41116 rev

4y ago

Jerusalem Candles Colorful Hanukkah Candles - Standard Size Fits Most Menorahs - Premium Quality Wax - Colored Chanukah Candles - 44 Count for All 8 Nights of Hanukkah

Jerusalem Candles$5.95422 rev

4y ago

Ner Mitzvah Dripless Chanukah Candles Standard Size Textured White Hanukkah Candles Fits Most Menorahs Premium Quality Wax for All 8 Nights of Hanukkah - Count 45

Ner Mitzvah$13.74129 rev

5y ago

What buyers say about hanukkah candles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Quality was fair”

Value For Money13%

“Worth the money”

Color12%

“I love the colors”

Brightness/Shine/Glow11%

“Beautiful Candles”

Durability7%

“They appear to be durable as well”

Fire Resistance4%

“Burn evenly, perfect size for mason jars and very durable”

Size-Overall4%

“Excellent size”

Advertised Vs Actual Product2%

“Just as Described”

Fun/Entertainment Experience2%

“Fun for little girls menorah”

Shape/Style2%

“Style”

What buyers complain about

Size-Overall21%

“The candles wouldnt even fit in a basic menorah”

Quality-Overall12%

“The quality of the candle was poor in my opinion”

Value For Money9%

“These candles ruined about 1,000 dollars worth of stuff”

Durability8%

“Broke easily and more importantly are not dripless”

Leak-Proof7%

“They dripped all over my wooden table even with a catch tray below the candle”

Advertised Vs Actual Product7%

“Picture is misleading”

Flammable5%

“had black smoke coming off them”

Ease Of Use4%

“hard to get it to light”

Heating4%

“They drip and melt too fast”

Color4%

“less vibrant than the picture”

Top return reasons

Size-Overall55%

Color10%

Value For Money8%

Advertised Vs Actual Product7%

Defective Material/Parts4%

Thin3%

Quality-Overall2%

Functionality-Overall2%

Thickness1%

Leak-Proof1%

Common questions

Is hanukkah candles profitable to sell on Amazon United States?: The niche generates $507K/yr across 47 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the hanukkah candles niche?: 8 brands and 9 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in hanukkah candles?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.6%.
What does it cost to enter the hanukkah candles niche?: Listings span $5.95–$44.71; the average listing price is $12.86 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.