Is hanging stars profitable to sell on Amazon United States?

The niche generates $59K/yr across 93 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (48/100).

How competitive is the hanging stars niche?

76 brands and 95 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in hanging stars?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.0%.

When does demand for hanging stars peak?

Demand peaks in Nov; the busiest month runs 2.4× the quietest.

What does it cost to enter the hanging stars niche?

Listings span $3.84–$40.35; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.

hanging stars

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Price range

Good$3.84–$40.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,244.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.59

avg listing price — sweet spot $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Market size

Bad$59K

$59K/yr · 172K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, hanging stars is a $59K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

76 falling

Sellers

Top-5 brand share

33%

Top 20: 66%

Top-5 click share

24%

Top 20: 52%

Open market

63%

Pink Blume10%
HPUCLZI7%
Patelai6%
Cheerland5%
BEISHIDA5%
ChicQuench4%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -6.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.4×

Open Trend

All search terms

Top hanging stars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

pinkblume Gold Party Decorations Star Garlands Streamer Gold 3D Stars Metallic Paper Hanging Bunting Banner for Birthday Wedding Bridal Shower Holiday Christmas Ramadan EID Mubarak Party Supplies

Pink Blume$12.814.6★1,222 rev

6PCS Gold Star Garland Decorations - 78 Feet Double Side Hanging Stars Decorations for Ceiling Paper Star Garland Gold Star Streamers for Birthday Wedding Engagement Homecoming Classroom Party

HPUCLZI$8.634.8★96 rev

Star Garland Glitter Gold Star Garland Banner 66Feet Double Side Star Hanging Bunting Banner Backdrop Little Star Paper Hanging Decor for Valentines Day Graduation Birthday Wedding Party Decorations

ChicQuench$8.434.8★237 rev

Patelai Glitter Star Garland Banner 2026 Party Decor 130 Feet Star Hanging Streamers Twinkle Backdrop for Classroom Birthday Graduation Wedding Supplies(Gold)

Patelai$15.254.7★6,257 rev

BEISHIDA Silver Star Hanging Swirl Decorations Hanging Silver Party Supplies for Graduation Wedding Baby Shower Decorations Pack of 15

BEISHIDA$8.254.7★996 rev

Newest

by launch date

Iridescent Star Garland Party Decorations - 78 Feet Iridescent Silver Hanging Stars Decorations Star Streamers Banner Paper Garland for Birthday Wedding Classroom Christmas

HPUCLZI$7.5096 rev

4mo ago

Guismous 7 Pack 91.8 ft Gold Star Garland Banner Double Side Hanging Star Streamers Paper Star Banner Backdrop for Graduation Birthday Baby Shower Wedding Classroom Party Ceiling Decorations

guismous$9.1931 rev

4mo ago

6PCS Gold Star Garland Decorations - 78 Feet Double Side Hanging Stars Decorations for Ceiling Paper Star Garland Gold Star Streamers for Birthday Wedding Engagement Homecoming Classroom Party

HPUCLZI$8.6396 rev

8mo ago

BEISHIDA Glitter Star Garland Iridescent Holographic Party Decor Twinkle Star Banner Backdrop for Wedding Baby Shower Birthday Party Supplies(78 Feet)

BEISHIDA$7.9521 rev

9mo ago

Horaldaily Black Gold Star Gauze Tablecloth 60x84 Inch Rectangular

Horaldaily$11.82113 rev

10mo ago

What buyers say about hanging stars

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow21%

“Nice and bright”

Quality-Overall13%

“Excellent Product”

Value For Money9%

“Great deal”

Advertised Vs Actual Product9%

“As described”

Color7%

“The colors are amazing”

Ease Of Use5%

“Easy to use”

Design-Overall4%

“Value and nice design”

Size-Overall3%

“the sizing is accurate”

Durability2%

“Great colors very durable”

Assembly/Installation2%

“simple to set up”

What buyers complain about

Durability11%

“Broke instantly”

Quality-Overall8%

“Cheap Quality”

Size-Overall8%

“These are small candies”

Battery Life6%

“battery doesnt last long”

Brightness/Shine/Glow5%

“Not very bright”

Advertised Vs Actual Product5%

“Not as advertised”

Functionality-Overall4%

“It never worked”

Ease Of Use4%

“awkward to use”

Assembly/Installation3%

“Difficult to set up”

Strength3%

“They aren't the sturdiest”

Top return reasons

Size-Overall26%

Advertised Vs Actual Product11%

Brightness/Shine/Glow9%

Value For Money8%

Color8%

Functionality-Overall7%

Quality-Overall5%

Bulb Flicker/Dimming/Color4%

Defective Material/Parts4%

Material Quality2%

Common questions

Is hanging stars profitable to sell on Amazon United States?: The niche generates $59K/yr across 93 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (48/100).
How competitive is the hanging stars niche?: 76 brands and 95 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in hanging stars?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.0%.
When does demand for hanging stars peak?: Demand peaks in Nov; the busiest month runs 2.4× the quietest.
What does it cost to enter the hanging stars niche?: Listings span $3.84–$40.35; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.

hanging stars

hanging stars market data

Competition & brand share

Demand & seasonality

Top hanging stars search terms