hanging hearts decorations
Skip itSoft demand (-84.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good779.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Okay$10.04avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.78–$16.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$22K$22K/yr · 59K searches
Growth
Bad-84.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hanging hearts decorations is a $22K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hanging hearts decorations market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $25K–$30K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #746
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 5.2%
- Avg brand age
- 31 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
26
Top-5 brand share
39%
Top 20: 98%
Top-5 click share
37%
Top 20: 90%
Open market
54%
- CANIPHA9%
- Lasting Surprise8%
- Panduola8%
- Partyprops7%
- mufanyu7%
- Colrea7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -84.0% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 21.4×
Top hanging hearts decorations search terms
- heart party decorations15K/yr
- hanging hearts24K/yr
- hanging hearts decorations20K/yr
Top hanging hearts decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Valentines Day Decoration Birthday Banner Glitter Happy Birthday Banner Heart Decorations Birthday Hanging Banner Valentines Themed Decors Valentines Heart Garland for Home Birthday Party Supplies
CANIPHA$7.714.3★34 rev
72 Red Hearts Felt Garland - NO DIY - Valentines Red Heart Hanging String Garland - Valentines Decor - Valentine Decorations - Valentines Wedding Anniversary Birthday Party Supplies
Partyprops$7.374.5★2,403 rev
12 Pcs Heart Shaped Honeycomb Balls Valentines Hanging Paper Pom Poms Decorations Valentines Photo Backdrop Decor Birthday Wedding Baby Shower Party Supplies
mufanyu$13.384.7★8 rev
Colrea 12 Pairs Heart Sunglasses for Women Men Trendy Heart Shaped
Colrea$9.464.6★577 rev
Childom 2 Pcs Valentines Day Tablecloths for Valentines Day Decorations 54 x 108 Disposable Plastic Tablecloths Rectangle Red Heart Table Cover for Party Decorations Mothers Day Anniversary Birthday
Childom$7.164.7★629 rev
Newest
by launch date
168PCS Red Love Heart Party Supplies for Valentines Galentines Disposable Paper Plates Napkins Cups Cutlery for 24 Guest Love Party Tableware for Anniversary Wedding Engagement Birthday Baby Shower
Fighting to Achieve$16.89187 rev
12 Pcs Heart Shaped Honeycomb Balls Valentines Hanging Paper Pom Poms Decorations Valentines Photo Backdrop Decor Birthday Wedding Baby Shower Party Supplies
mufanyu$13.388 rev
Gold Gauze Table Runner Red Heart Sheer Romantic Wedding Party Table Decor
Socomi$12.01349 rev
Heart-Shaped Hanging Streamers 24-Pack - Red Foil Ceiling Decor for Valentines Day Wedding & Party Create Romantic Swirls & Heart Decorations
VBQFDPH$7.729 rev
BEISHIDA Happy Valentines Day Pre-Strung Hanging Swirls Valentines Decorations Red Pink Silver Glitter Heart Hanging Decorations for Mothers Day Wedding Anniversary Proposal Party Supplies 15Pcs
BEISHIDA$8.7422 rev
Trending
90-day click momentumBEISHIDA Happy Valentines Day Pre-Strung Hanging Swirls Valentines Decorations Red Pink Silver Glitter Heart Hanging Decorations for Mothers Day Wedding Anniversary Proposal Party Supplies 15Pcs
BEISHIDA$8.744.4★
168PCS Red Love Heart Party Supplies for Valentines Galentines Disposable Paper Plates Napkins Cups Cutlery for 24 Guest Love Party Tableware for Anniversary Wedding Engagement Birthday Baby Shower
Fighting to Achieve$16.894.8★
Gold Gauze Table Runner Red Heart Sheer Romantic Wedding Party Table Decor
Socomi$12.014.6★
8 PCS Iridescent Disco-Holographic Party Decorations - Love-Heart Garland Streamers Banner Disposable Laser Tablecloth Tinsel Foil Fringe Curtains | Birthday Bachelorette Engagement 90s 80s
Ricawa$16.134.7★
Heart-Shaped Hanging Streamers 24-Pack - Red Foil Ceiling Decor for Valentines Day Wedding & Party Create Romantic Swirls & Heart Decorations
VBQFDPH$7.724.7★
What buyers say about hanging hearts decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality balloons”
“Amazing decor”
“Easy to use”
“Great price”
“the color is pretty”
“I like that they're made from cardstock so they aren't flimsy”
“I like the little hearts easy and practical to use it. Easy to work with”
“Adorable and durable”
“Very easily assembled”
“Nice simple decor”
What buyers complain about
“A little bigger than I thought”
“or they could not be inflated due to the insert straw location being glued all the way down to the balloon itself”
“Assembly required”
“Some of the balloons were poor quality”
“Color is different”
“Not like the picture... to looks like that you should buy 2 or 3 more”
“Leaking”
“it rips so easily like”
“Used item sent as new”
“Just a bummer you have to string it all together”
Top return reasons
Common questions
- Is hanging hearts decorations profitable to sell on Amazon United States?
- The niche generates $22K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -84.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the hanging hearts decorations niche?
- 22 brands and 26 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in hanging hearts decorations?
- Top complaints mined from reviews: Size-Overall, Inflation/Deflation, Assembly/Installation. The return rate is 3.7%.
- When does demand for hanging hearts decorations peak?
- Demand peaks in Jan–Feb; the busiest month runs 21.4× the quietest.
- What does it cost to enter the hanging hearts decorations niche?
- Listings span $4.78–$16.89; the average listing price is $10.04 (sweet spot $15–$100). The average incumbent carries 780 reviews — the moat a new listing must climb.