Is hand soap variety pack profitable to sell on Amazon United States?

The niche generates $54K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (43/100).

How competitive is the hand soap variety pack niche?

14 brands and 72 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in hand soap variety pack?

Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.8%.

When does demand for hand soap variety pack peak?

Demand peaks in Aug–Sep; the busiest month runs 2.8× the quietest.

What does it cost to enter the hand soap variety pack niche?

Listings span $3.74–$26.89; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 6,185 reviews — the moat a new listing must climb.

hand soap variety pack

Skip it

A small market ($54K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Good$13.50

avg listing price — sweet spot $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.74–$26.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Review moat

Bad6,185.03

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$54K

$54K/yr · 75K searches

According to Flapen's Amazon United States niche tracking, hand soap variety pack is a $54K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 43/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

hand soap variety pack market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $68K–$81K; units × avg price
Conversion rate: 5.3%
Avg BSR: #794
Page quality: 0%
Prime: 97%
Sponsored: 45%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

13%

Mrs. MEYER'S63%
FYSUIMU10%
Topadorn5%
WJCCLYJC4%
WAIT FLY3%
FOLAI2%
Open — no brand owns it (8 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — -0.1% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.8×

Open Trend

Top hand soap variety pack search terms

floral soap dispenser25K/yr +2.0%0.4% conv.
flower soap dispenser24K/yr -5.8%0.5% conv.
mrs meyers daisy9K/yr -3.4%13.8% conv.
daisy soap dispenser5K/yr -7.1%2.3% conv.
mrs meyers daisy hand soap3K/yr +17.8%22.1% conv.
meyers daisy3K/yr +22.5%14.7% conv.
mrs meyers hand soap daisy3K/yr +14.5%23.2% conv.
meyers hand soap daisy2K/yr +19.1%20.8% conv.
mrs meyers daisy multi-surface cleaner1K/yr -8.6%23.9% conv.

All search terms

Top hand soap variety pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MRS. MEYERS CLEAN DAY Hand Soap Daisy Scent 12.5 Fl Oz Bottle

Mrs. MEYER'S$3.744.8★6,365 rev

MRS. MEYERS CLEAN DAY Multi-Surface Cleaner Daisy 16 fl oz

Mrs. MEYER'S$6.314.7★37,728 rev

MRS. MEYERS CLEAN DAY Liquid Hand Soap Daisy 12.5 fl oz 3 Pack

Mrs. MEYER'S$14.234.8★329 rev

MRS. MEYERS CLEAN DAY Liquid Dish Soap Daisy 16 fl. oz

Mrs. MEYER'S$5.264.8★81,265 rev

FYSUIMU Wildflower Soap Dispenser Fresh Floral Refillable Clear Liquid Container with Pump Flower Glass Dispenser for Bathroom Kitchen Countertop Decor

FYSUIMU$13.445.0★1 rev

Newest

by launch date

FYSUIMU Wildflower Soap Dispenser Fresh Floral Refillable Clear Liquid Container with Pump Flower Glass Dispenser for Bathroom Kitchen Countertop Decor

FYSUIMU$13.441 rev

2mo ago

FYSUIMU Wildflower Soap Dispenser Vintage Floral Refillable Liquid Container with Pump Spring Flower Glass Dispenser for Bathroom Kitchen Countertop Decor

FYSUIMU$12.550 rev

2mo ago

FYSUIMU Blush Pink Rose Soap Dispenser Glass Dispenser with Gold Pump Vintage Floral Refillable Liquid Soap Container for Home Kitchen Bathroom Countertop

FYSUIMU$11.989 rev

4mo ago

Mezeathos Greenery Floral Soap Dispenser Vintage William Morris Glass Dispenser with Silver Pump Refillable Botanical Liquid Soap Container for Farmhouse Home Kitchen Bathroom Countertop Decor

Mezeathos$13.4645 rev

5mo ago

Aniced Flower Clear Glass Soap Dispenser Bathroom Hand Soap Dispenser 17 Oz

Aniced$16.6313 rev

8mo ago

What buyers say about hand soap variety pack

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“Great fragrance”

Quality-Overall12%

“Fabulous product”

Dispensing Mechanism12%

“Love this soap dispenser”

Color9%

“LOVE the color”

Advertised Vs Actual Product4%

“Perfect as pictured”

Design-Overall4%

“Beautiful bathroom decor”

Value For Money2%

“great product and usually has good sale price”

Ease Of Cleaning2%

“My most favorite all-purpose cleaner”

Leak-Proof2%

“Dont leak”

Cleansing2%

“rinses off well”

What buyers complain about

Smell16%

“Smell is a little weird”

Durability9%

“Might break soon”

Size-Overall6%

“The spout is quite narrow”

Value For Money5%

“expensive”

Strength5%

“very brittle”

Functionality-Overall4%

“it doesnt actually work”

Quality-Overall4%

“Serious quality control issues”

Rusts/Corrodes4%

“Also, the pump is not stainless as indicated”

Ease Of Cleaning3%

“Terrible Soap That Does Not Clean Well”

Dispensing Mechanism3%

“pump is garbage”

Top return reasons

Color26%

Dispensing Mechanism25%

Size-Overall9%

Leak-Proof6%

Smell6%

Advertised Vs Actual Product5%

Display Colors4%

Defective Material/Parts3%

Value For Money3%

Quality-Overall2%

Common questions

Is hand soap variety pack profitable to sell on Amazon United States?: The niche generates $54K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (43/100).
How competitive is the hand soap variety pack niche?: 14 brands and 72 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in hand soap variety pack?: Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.8%.
When does demand for hand soap variety pack peak?: Demand peaks in Aug–Sep; the busiest month runs 2.8× the quietest.
What does it cost to enter the hand soap variety pack niche?: Listings span $3.74–$26.89; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 6,185 reviews — the moat a new listing must climb.