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Hand Soap Variety Pack

Fail

Shoppers spend an estimated $54K a year here, so Hand Soap Variety Pack is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$54K/yr75K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
55%top-5 click share · 14 brands · 72 sellers

Flapen Score

Hand Soap Variety Pack against its category

The dotted line is the Home & Kitchen average. Past it, Hand Soap Variety Pack is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Soap Variety Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Hand Soap Variety Pack 75K times last year and spent an estimated $54K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
5.3%
Market size, estimated
$54Ka year
Peak month
September2.8× the quietest month
Top search term
floral soap dispenser25K searches a year

02 · Price

A sale here is worth $13.50.

Listings sell for $13.50 on average, from $3.74 to $26.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.50 that is $1K to $3K a year per listing.

Average price
$13.50under the $15 to $100 sweet spot
Price range
$3.74–$26.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #794 within Holders & Dispensers. It carries 6,185 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#794in Holders & Dispensers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
6,185per listing
Listings tracked
29

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hand Soap Variety Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

72

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

13%

  • Brand 163%
  • Brand 210%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 13%)

Demand

Hand Soap Variety Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Hand Soap Variety Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floral soap dispenser25K/yr
  • flower soap dispenser24K/yr
  • mrs meyers daisy9K/yr
  • daisy soap dispenser5K/yr
  • mrs meyers daisy hand soap3K/yr
  • meyers daisy3K/yr
  • mrs meyers hand soap daisy3K/yr
  • meyers hand soap daisy2K/yr
  • mrs meyers daisy multi-surface cleaner1K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Soap Variety Pack

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.8%of orders come back
“Smell is a little weird”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hand Soap Variety Pack questions

Answered from the same tracked data.