Hand Held Mixer Wand
FailThe average product has 51,398 reviews to catch up to, so Hand Held Mixer Wand is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $531K/yr376K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 18 sellers
Flapen Score
Hand Held Mixer Wand against its category
The dotted line is the Home & Kitchen average. Past it, Hand Held Mixer Wand is stronger. Inside it, weaker.
Market
The Hand Held Mixer Wand market on Amazon at a glance
Shoppers on Amazon United States searched for Hand Held Mixer Wand 376K times last year and spent an estimated $531K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $531K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $531Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- zulay milk frother handheld99K searches a year
02 · Price
A sale here is worth $20.38.
Listings sell for $20.38 on average, from $6.17 to $106.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $20.38 that is $31K to $41K a year per listing.
- Average price
- $20.38inside the $15 to $100 sweet spot
- Price range
- $6.17–$106.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $31K–$41K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #27 within Coffee, Tea & Espresso. It carries 51,398 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #27in Coffee, Tea & Espresso
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 51,398per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Hand Held Mixer Wand products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
18
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
69%
Top 20: 99%
Open market
2%
- Brand 187%
- Brand 24%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Hand Held Mixer Wand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Hand Held Mixer Wand search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zulay milk frother handheld99K/yr
- hand held mixer wand31K/yr
- zulay kitchen52K/yr
- zulay41K/yr
- zulay frother19K/yr
- handheld mixer wand18K/yr
- zulay kitchen milk frother17K/yr
- zulay milk frother26K/yr
- zulay kitchen utensils8K/yr
- electric potato masher13K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Held Mixer Wand
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Held Mixer Wand questions
Answered from the same tracked data.









