Skip to content

Hammam Linen Bath Towels

Fail

Shoppers spend an estimated $33K a year here, so Hammam Linen Bath Towels is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$33K/yr55K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
59%top-5 click share · 14 brands · 17 sellers

Flapen Score

Hammam Linen Bath Towels against its category

The dotted line is the Home & Kitchen average. Past it, Hammam Linen Bath Towels is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hammam Linen Bath Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Hammam Linen Bath Towels 55K times last year and spent an estimated $33K. The top 5 brands take 89% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
1.7%
Market size, estimated
$33Ka year
Peak month
July1.6× the quietest month
Top search term
martha stewart bath towels29K searches a year

02 · Price

A sale here is worth $35.50.

Listings sell for $35.50 on average, from $9.36 to $62.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $35.50 that is $0 to $4K a year per listing.

Average price
$35.50inside the $15 to $100 sweet spot
Price range
$9.36–$62.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #207 within Towels. It carries 10,728 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#207in Towels
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
10,728per listing
Listings tracked
28

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Hammam Linen Bath Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

17

Top-5 brand share

89%

Top 20: 99%

Top-5 click share

59%

Top 20: 95%

Open market

10%

  • Brand 174%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (8 brands, 10%)

Demand

Hammam Linen Bath Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Hammam Linen Bath Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • martha stewart bath towels29K/yr
  • martha stewart towels20K/yr
  • hammam towels4K/yr
  • hammam linen bath towels2K/yr
  • hammam linen950/yr

Reviews and returns

What reviews say buyers love and hate about Hammam Linen Bath Towels

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Thickness”
2.1%of orders come back
“Not as thick as I hoped for”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hammam Linen Bath Towels questions

Answered from the same tracked data.