Skip to content

Hamilton Birthday Decorations

Maybe

The top 5 brands take only 50% of clicks. But shoppers spend an estimated $72K a year here, so Hamilton Birthday Decorations is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$72K/yr94K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
40%top-5 click share · 32 brands · 39 sellers

Flapen Score

Hamilton Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Hamilton Birthday Decorations is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hamilton Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Hamilton Birthday Decorations 94K times last year and spent an estimated $72K. The top 5 brands take 50% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
6.2%
Market size, estimated
$72Ka year
Top search term
hamilton birthday decorations43K searches a year

02 · Price

A sale here is worth $12.36.

Listings sell for $12.36 on average, from $4.61 to $49.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $12.36 that is $0 to $1K a year per listing.

Average price
$12.36under the $15 to $100 sweet spot
Price range
$4.61–$49.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #3,755 within Banners. It carries 932 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
2.2%
Average rank
#3,755in Banners
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
932per listing
Listings tracked
46

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hamilton Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

39

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

40%

Top 20: 80%

Open market

44%

  • Brand 117%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Hamilton Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Hamilton Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hamilton birthday decorations43K/yr
  • hamilton party decorations20K/yr
  • hamilton decorations10K/yr
  • hamilton birthday9K/yr
  • hamilton party favors6K/yr
  • hamilton party supplies6K/yr

Reviews and returns

What reviews say buyers love and hate about Hamilton Birthday Decorations

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“Terrible quality- they tore off”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hamilton Birthday Decorations questions

Answered from the same tracked data.