Skip to content

Hamilton Beach Flex Brew Coffee Pot

Fail

The top 5 products take 83% of clicks, so Hamilton Beach Flex Brew Coffee Pot is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$81K/yr14K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
83%top-5 click share · 7 brands · 30 sellers

Flapen Score

Hamilton Beach Flex Brew Coffee Pot against its category

The dotted line is the Home & Kitchen average. Past it, Hamilton Beach Flex Brew Coffee Pot is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hamilton Beach Flex Brew Coffee Pot market on Amazon at a glance

Shoppers on Amazon United States searched for Hamilton Beach Flex Brew Coffee Pot 14K times last year and spent an estimated $81K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
13.0%
Market size, estimated
$81Ka year
Top search term
hamilton beach flex brew coffee pot11K searches a year

02 · Price

A sale here is worth $45.40.

Listings sell for $45.40 on average, from $19.16 to $119.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $45.40 that is $5K to $11K a year per listing.

Average price
$45.40inside the $15 to $100 sweet spot
Price range
$19.16–$119.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #57 within Coffee, Tea & Espresso. It carries 8,804 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
1.9%
Average rank
#57in Coffee, Tea & Espresso
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
8,804per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hamilton Beach Flex Brew Coffee Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

30

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Brand 137%
  • Brand 224%
  • Brand 315%
  • Brand 414%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Hamilton Beach Flex Brew Coffee Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Hamilton Beach Flex Brew Coffee Pot

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Durability”
5.7%of orders come back
“after a few months”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hamilton Beach Flex Brew Coffee Pot questions

Answered from the same tracked data.