Is hamilton beach brewstation profitable to sell on Amazon United States?

The niche generates $76K/yr across 4 tracked products. 90-day search growth is -30.8%. Flapen's verdict: Skip it (25/100).

How competitive is the hamilton beach brewstation niche?

2 brands and 22 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hamilton beach brewstation?

Top complaints mined from reviews: Leak-Proof, Durability, Heating. The return rate is 8.7% — above our launch gate.

When does demand for hamilton beach brewstation peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the hamilton beach brewstation niche?

Listings span $69.86–$127.09; the average listing price is $94.02 (sweet spot $15–$100). The average incumbent carries 10,103 reviews — the moat a new listing must climb.

hamilton beach brewstation

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$94.02

avg listing price — sweet spot $15–$100

Price range

Good$69.86–$127.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,102.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$76K

$76K/yr · 34K searches

Returns

Bad8.7%

return rate — above 5% kills the launch gate

Growth

Bad-30.8%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, hamilton beach brewstation is a $76K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 25/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

hamilton beach brewstation market data

Units sold / yr: 750–1K; avg 100–250/product
Revenue / yr: $71K–$94K; units × avg price
Conversion rate: 2.4%
Avg BSR: #161
Page quality: 0%
Prime: 75%
Sponsored: 25%
Out of stock: 35.9%
Avg brand age: 58 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Hamilton Beach89%
Cuisinart11%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -30.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top hamilton beach brewstation search terms

hamilton beach brew station12K/yr -43.1%2.7% conv.
hamilton beach brew station 12-cup dispensing drip coffeemaker6K/yr -11.9%3.6% conv.
hamilton beach brewstation6K/yr -30.7%1.6% conv.
coffee maker without carafe4K/yr -18.2%2.4% conv.
brew station coffee makers4K/yr -16.9%2.3% conv.
hamilton beach brewstation 12 cup coffee maker775/yr -69.8%0.0% conv.

All search terms

Top hamilton beach brewstation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hamilton Beach One Press Programmable Dispensing 12 Cup Coffee Maker with Internal Coffee Pot Stays Warm and Fresh for Hours 60 oz. Removable Reservoir Black & Stainless Steel (47950)

Hamilton Beach$73.404.0★17,601 rev

Cuisinart Drip Coffee Maker Programmable & Self-Cleaning 12-cup Capacity

Cuisinart$127.094.4★13,536 rev

Hamilton Beach One Press Programmable Dispensing Drip Coffee Maker with 12 Cup Internal Brew Pot Removable Water Reservoir Black Next Gen (47600)

Hamilton Beach$105.723.6★215 rev

Hamilton Beach One Press Programmable Dispensing Drip Coffee Maker with 12 Cup Internal Brew Pot Water Reservoir Black with Chrome (48464)

Hamilton Beach$69.864.3★9,059 rev

Newest

by launch date

Hamilton Beach One Press Programmable Dispensing Drip Coffee Maker with 12 Cup Internal Brew Pot Removable Water Reservoir Black Next Gen (47600)

Hamilton Beach$105.72215 rev

3y ago

Hamilton Beach One Press Programmable Dispensing 12 Cup Coffee Maker with Internal Coffee Pot Stays Warm and Fresh for Hours 60 oz. Removable Reservoir Black & Stainless Steel (47950)

Hamilton Beach$73.4017,601 rev

13y ago

Cuisinart Drip Coffee Maker Programmable & Self-Cleaning 12-cup Capacity

Cuisinart$127.0913,536 rev

16y ago

Hamilton Beach One Press Programmable Dispensing Drip Coffee Maker with 12 Cup Internal Brew Pot Water Reservoir Black with Chrome (48464)

Hamilton Beach$69.869,059 rev

17y ago

What buyers say about hamilton beach brewstation

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use11%

“Easy to use”

Design-Overall9%

“N sleek design”

Quality-Overall8%

“Makes good coffee”

Temperature Retention7%

“Temperature is perfect”

Heating7%

“Fresh tasting hot coffee all day”

Value For Money7%

“so it was actually pretty affordable”

Ease Of Cleaning6%

“It has been cleaned thoroughly”

Durability5%

“this one is holding up well”

Cooking Experience4%

“Cuisinart makes premium looking appliances”

Auto Sleep/Wake Feature4%

“Programmable and auto shut off”

What buyers complain about

Leak-Proof34%

“was horribly leaking”

Durability14%

“it just doesnt last”

Heating8%

“dangerously overheats”

Quality-Overall6%

“is not at all the same quality as its predecessors”

Functionality-Overall4%

“Coffee Gauge Non-Functional”

Value For Money3%

“will only last a short while for $150”

Design-Overall2%

“Design problem - leakage”

Ease Of Cleaning2%

“Problem is after 3 uses the red clean light came on”

Temperature Control2%

“Annoying maker, keeps making girgling noise and doesn't keep the coffee hot”

Maintenance And Repair1%

“and cannot be replaced”

Top return reasons

Leak-Proof29%

Functionality-Overall18%

Heating10%

Size-Overall7%

Product Condition6%

Advertised Vs Actual Product5%

Quality-Overall3%

Touch/Button Controls2%

Filtration1%

Value For Money1%

Common questions

Is hamilton beach brewstation profitable to sell on Amazon United States?: The niche generates $76K/yr across 4 tracked products. 90-day search growth is -30.8%. Flapen's verdict: Skip it (25/100).
How competitive is the hamilton beach brewstation niche?: 2 brands and 22 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hamilton beach brewstation?: Top complaints mined from reviews: Leak-Proof, Durability, Heating. The return rate is 8.7% — above our launch gate.
When does demand for hamilton beach brewstation peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the hamilton beach brewstation niche?: Listings span $69.86–$127.09; the average listing price is $94.02 (sweet spot $15–$100). The average incumbent carries 10,103 reviews — the moat a new listing must climb.