halloween wreath
Worth a lookShows demand growing +279.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+279.8%90-day search growth — must beat 0% to launch
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.34avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$4.35–$69.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great426.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$313K$313K/yr · 1.7M searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, halloween wreath is a $313K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 74/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
halloween wreath market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- $820K–$1.1M
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #6,393
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 77%
- Out of stock
- 36.1%
- Avg brand age
- 26 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
64 rising
Sellers
73
Top-5 brand share
37%
Top 20: 73%
Top-5 click share
21%
Top 20: 49%
Open market
59%
- Valery Madelyn16%
- Suncalla8%
- Tirdkid5%
- ORIENTAL CHERRY4%
- UREYMX4%
- HipTree4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +279.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 92.1×
Top halloween wreath search terms
- halloween wreath858K/yr
- halloween wreaths for front door358K/yr
- black wreath72K/yr
- halloween door wreath158K/yr
- halloween wreaths80K/yr
- gothic wreath10K/yr
- halloween reef26K/yr
- witch wreath13K/yr
- black wreaths for front door19K/yr
- black door wreath7K/yr
Top halloween wreath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Valery Madelyn 18 Pumpkin Halloween Wreath for Front Door Decor
Valery Madelyn$38.574.5★84 rev
Halloween Decorations Black Cat Half-Moon Wreath with Black Rose & Berry
Tirdkid$24.563.9★97 rev
Suncalla 23.6 Inch Halloween Crow Wreath for Front Door with Artificial Moss Leaves Crow Raven Door Wreath Garland Halloween Decorations for Outdoor Indoor Wall Window Home Party
Suncalla$29.402.2★3 rev
Ureymx 20 Artificial Forsythia Wreath Spring Summer Fall Winter Wreaths for Front Door with Berries Silk Leaves Wreath for Halloween Decorations Porch Wall Window Indoor Outdoor Home Decor (Black)
UREYMX$24.174.3★213 rev
Fun Express 26 Light Up Black Bat Wreath LED Halloween Door Decoration
Fun Express$29.344.4★246 rev
Newest
by launch dateHalloween Decorations Black Cat Half-Moon Wreath with Black Rose & Berry
Tirdkid$24.5697 rev
Suncalla 20 Black Halloween Artificial Wreath - Halloween Cedar Wreath Spooky Party Decorations for Front Door Indoor Outdoor Wall Window Porch
Suncalla$49.381 rev
Halloween Decorations Outdoor - 22 Cute Lit Ghost Wreath
ORIENTAL CHERRY$47.509 rev
Nztze 22 Halloween Wreath for Front Door Gothic Halloween Decor Indoor
Nztze$29.7719 rev
Suncalla 23.6 Inch Halloween Crow Wreath for Front Door with Artificial Moss Leaves Crow Raven Door Wreath Garland Halloween Decorations for Outdoor Indoor Wall Window Home Party
Suncalla$29.403 rev
Trending
90-day click momentumHalloween Decorations Outdoor - 22 Cute Lit Ghost Wreath
ORIENTAL CHERRY$47.505.0★
Suncalla Halloween Skull Wreath Black Glitter Branch Artificial Wreath for Front Door 16 Inch Spooky Halloween Decor Skull Top Hat Striped Bow Decor for Home Party Wall Porch Gothic Holiday Decoration
Suncalla$34.040.0★
Suncalla 23.6 Inch Halloween Crow Wreath for Front Door with Artificial Moss Leaves Crow Raven Door Wreath Garland Halloween Decorations for Outdoor Indoor Wall Window Home Party
Suncalla$29.402.2★
Suncalla 20 Black Halloween Artificial Wreath - Halloween Cedar Wreath Spooky Party Decorations for Front Door Indoor Outdoor Wall Window Porch
Suncalla$49.385.0★
Fall Decor - Fall Wreaths for Front Door - 24 Inch Plum Leaves Wreath
ORIENTAL CHERRY$30.164.4★
What buyers say about halloween wreath
What buyers praise and complain about, mined from review topics.What buyers love
“look well made”
“Colors are so beautiful”
“Feels sturdy, love the little magnets, looks great on the door”
“As Advertised”
“Definitely worth the price”
“Good size”
“The craftsmanship is great”
“Lots of embellishments”
“Works well as described”
“add a great ambient glow”
What buyers complain about
“Faulty adhesive”
“A little small for a large front door”
“Bad quality”
“eventually fell off”
“didnt sustain the wreath”
“lasted an hour before falling”
“as is, it should honestly be cheaper”
“picture is very misleading”
“Too dark”
“They didn't stay attached for very long”
Top return reasons
Common questions
- Is halloween wreath profitable to sell on Amazon United States?
- The niche generates $313K/yr across 101 tracked products. 0 of 35 products launched in the last 360 days are still selling. 90-day search growth is +279.8%. Flapen's verdict: Worth a look (74/100).
- How competitive is the halloween wreath niche?
- 64 brands and 73 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in halloween wreath?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 2.2%.
- When does demand for halloween wreath peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 92.1× the quietest.
- What does it cost to enter the halloween wreath niche?
- Listings span $4.35–$69.31; the average listing price is $27.34 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.