Halloween Wax Warmer

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +110.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

386K

Growth, 90 days vs prior 90

+110.5%

Conversion, latest week

0.9%

Market size, estimated

$80Ka year

Peak month

September10.5× the quietest month

Top search term

halloween wax warmer111K searches a year

Listings sell for $23.92 on average, from $6.35 to $69.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $23.92 that is $0 to $2K a year per listing.

Average price

$23.92inside the $15 to $100 sweet spot

Price range

$6.35–$69.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #1,128 within Home Fragrance. It carries 801 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

93%

Out of stock, average day

15.1%

Average rank

#1,128in Home Fragrance

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

801per listing

Listings tracked

55

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months