Halloween Village
MaybeSearch demand grew +396.0% this quarter. But buyers convert on only 1.1% of searches, so Halloween Village is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $441K/yr687K searches / yr
- 90-day growth
- +396.0%search demand this quarter
- Competition
- 18%top-5 click share · 31 brands · 93 sellers
Flapen Score
Halloween Village against its category
The dotted line is the Home & Kitchen average. Past it, Halloween Village is stronger. Inside it, weaker.
Market
The Halloween Village market on Amazon at a glance
Shoppers on Amazon United States searched for Halloween Village 687K times last year and spent an estimated $441K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 687K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +396.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $441K a year.
- Searches, last 12 months
- 687K
- Growth, 90 days vs prior 90
- +396.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $441Ka year
- Peak month
- September24.7× the quietest month
- Top search term
- lemax spooky town154K searches a year
02 · Price
A sale here is worth $56.86.
Listings sell for $56.86 on average, from $7.98 to $222.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $56.86 that is $0 to $6K a year per listing.
- Average price
- $56.86inside the $15 to $100 sweet spot
- Price range
- $7.98–$222.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #4,199 within Collectible Buildings & Accessories. It carries 69 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 82%
- Out of stock, average day
- 19.0%
- Average rank
- #4,199in Collectible Buildings & Accessories
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 69per listing
- Listings tracked
- 119
04 · Newcomers
2 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Halloween Village products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
93
Top-5 brand share
86%
Top 20: 96%
Top-5 click share
18%
Top 20: 46%
Open market
13%
- Brand 162%
- Brand 216%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (25 brands, 13%)
Demand
Halloween Village search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 24.7×
Search terms
Top Halloween Village search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lemax spooky town154K/yr
- halloween village149K/yr
- halloween village houses64K/yr
- halloween village accessories52K/yr
- lemax halloween village43K/yr
- lemax halloween25K/yr
- spooky town17K/yr
- halloween houses village23K/yr
- halloween house21K/yr
- halloween haunted house18K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Village
We read the reviews and the return reasons for every product selling here.
“The size seemed bigger in the picture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Village questions
Answered from the same tracked data.