Halloween Vase

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

+9.3%

Conversion, latest week

1.2%

Market size, estimated

$53Ka year

Peak month

October10.5× the quietest month

Top search term

gothic vase48K searches a year

Listings sell for $21.66 on average, from $8.67 to $56.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.66 that is $0 to $2K a year per listing.

Average price

$21.66inside the $15 to $100 sweet spot

Price range

$8.67–$56.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #2,533 within Vases. It carries 231 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

86%

Out of stock, average day

16.3%

Average rank

#2,533in Vases

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

231per listing

Listings tracked

43

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months