Halloween Toothpicks

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +359.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

156K

Growth, 90 days vs prior 90

+359.9%

Conversion, latest week

2.2%

Market size, estimated

$40Ka year

Peak month

October171.5× the quietest month

Top search term

halloween picks35K searches a year

Listings sell for $11.34 on average, from $4.01 to $26.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $11.34 that is $1K to $3K a year per listing.

Average price

$11.34under the $15 to $100 sweet spot

Price range

$4.01–$26.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #4,488 within Bar Tools & Drinkware. It carries 172 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

99%

Out of stock, average day

25.1%

Average rank

#4,488in Bar Tools & Drinkware

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

172per listing

Listings tracked

67

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months