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52

halloween tiered tray decor

Worth a look

Shows demand growing +152.2% this quarter, but a small market ($10K/yr) keeps it on the watch list.

Market size 2Growth 96Conversion 11Competition 66Returns 39Price range 49Avg price 64Brand share 63Review moat 89Quality gap 63

Growth

Incredible+152.2%

90-day search growth — must beat 0% to launch

Review moat

Great229.08

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.68

avg listing price — sweet spot $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$7.13–$22.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$10K

$10K/yr · 76K searches

According to Flapen's Amazon United States niche tracking, halloween tiered tray decor is a $10K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

halloween tiered tray decor market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$21K–$27K
units × avg price
Conversion rate
0.9%
Avg BSR
#8,862
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
33.7%
Avg brand age
21 months
Avg seller age
274 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

18

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

45%

Top 20: 96%

Open market

27%

  • Umigy18%
  • SYNCVIBE16%
  • MiniInflat13%
  • Thyle10%
  • Wonderjune9%
  • SZBLYLXT6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +152.2% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 75.3×

Top halloween tiered tray decor search terms

  • halloween tiered tray decor41K/yr
  • halloween tray decor18K/yr
  • halloween tiered tray5K/yr
  • halloween tier tray decor6K/yr
  • halloween tiered tray decorations set6K/yr
All search terms

Top halloween tiered tray decor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3818%$76112%$1K16%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about halloween tiered tray decor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“All the items are in good quality”

Size-Overall20%

“All 3 of them are the perfect size for my mantle around Halloween”

Advertised Vs Actual Product20%

“These decorations were exactly as advertised”

Assembly/Installation10%

“Easy to take out and put together”

Comfort-Overall10%

“But cute on my desk makes work a bit more comfortable”

What buyers complain about

Size-Overall50%

“Smaller than expected”

Top return reasons

Size-Overall25%
Value For Money25%
Defective Material/Parts25%
Thin13%
Material Quality13%

Common questions

Is halloween tiered tray decor profitable to sell on Amazon United States?
The niche generates $10K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +152.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the halloween tiered tray decor niche?
17 brands and 18 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in halloween tiered tray decor?
Top complaints mined from reviews: Size-Overall. The return rate is 3.9%.
When does demand for halloween tiered tray decor peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 75.3× the quietest.
What does it cost to enter the halloween tiered tray decor niche?
Listings span $7.13–$22.62; the average listing price is $13.68 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.