Halloween Rings

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +72.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months

393K

Growth, 90 days vs prior 90

+72.9%

Conversion, latest week

1.7%

Market size, estimated

$175Ka year

Peak month

October167.4× the quietest month

Top search term

halloween rings70K searches a year

Listings sell for $27.02 on average, from $4.65 to $140.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $27.02 that is $20K to $27K a year per listing.

Average price

$27.02inside the $15 to $100 sweet spot

Price range

$4.65–$140.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$20K–$27K

Returns

2.4%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 47.6% of listings are out of stock. The average listing ranks #7,770 within Favors. It carries 260 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

97%

Out of stock, average day

47.6%

Average rank

#7,770in Favors

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

260per listing

Listings tracked

66

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months