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Halloween Plates and Cups

Fail

The top 5 products take 100% of clicks, so Halloween Plates and Cups is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$14K/yr28K searches / yr
90-day growth
+206.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Halloween Plates and Cups against its category

The dotted line is the Home & Kitchen average. Past it, Halloween Plates and Cups is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Plates and Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Plates and Cups 28K times last year and spent an estimated $14K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +206.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+206.7%
Conversion, latest week
2.7%
Market size, estimated
$14Ka year
Peak month
October658.9× the quietest month
Top search term
halloween party tableware5K searches a year

02 · Price

A sale here is worth $19.17.

Listings sell for $19.17 on average, from $14.62 to $24.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $19.17 that is $0 to $2K a year per listing.

Average price
$19.17inside the $15 to $100 sweet spot
Price range
$14.62–$24.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 63.6% of listings are out of stock. The average listing ranks #3,551 within Party Packs. It carries 46 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
63.6%
Average rank
#3,551in Party Packs
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
46per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Halloween Plates and Cups products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$2K$4K$6K$9K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Generic43%
  • Yungyan25%
  • AEMUYA20%
  • JarThenaAMCS13%

Demand

Halloween Plates and Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 658.9×

Search terms

Top Halloween Plates and Cups search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • halloween party tableware5K/yr
  • halloween cups and plates8K/yr
  • halloween birthday plates and napkins5K/yr
  • halloween party plates and cups4K/yr
  • halloween party plates and cups and napkins sets5K/yr

FAQ

Common Halloween Plates and Cups questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data