Halloween Pillows
PassHalloween Pillows scores 69 out of 100, a Pass. Shoppers spend an estimated $324K a year here, search demand grew +360.4% this quarter, and an estimated 1.7% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 11,240 Home & Kitchen niches · +20 vs the category median of 4969
- Market size
- $324K/yr1.7M searches / yr
- 90-day growth
- +360.4%search demand this quarter
- Competition
- 21%top-5 click share · 58 brands · 69 sellers
Flapen Score
Halloween Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Halloween Pillows is stronger. Inside it, weaker.
Market
The Halloween Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Halloween Pillows 1.7M times last year and spent an estimated $324K. The top 5 brands take 43% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +360.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $324K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +360.4%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $324Ka year
- Peak month
- September79.9× the quietest month
- Top search term
- halloween pillows324K searches a year
02 · Price
A sale here is worth $16.77.
Listings sell for $16.77 on average, from $5.40 to $82.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $16.77 that is $4K to $8K a year per listing.
- Average price
- $16.77inside the $15 to $100 sweet spot
- Price range
- $5.40–$82.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #4,328 within Decorative Pillows, Inserts & Covers. It carries 1,821 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 88%
- Out of stock, average day
- 18.7%
- Average rank
- #4,328in Decorative Pillows, Inserts & Covers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,821per listing
- Listings tracked
- 100
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Halloween Pillows products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
XLMJDZQ Halloween Decor Throw Pillow Covers Set of 2-18x18 Inches Ivory Cute Ghost Hugging Pumpkin Plush Soft for Spooky Season & Cozy Fall Decor
- Price
- $14.66
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 1y ago
Huwena 3 Pcs Halloween Pillow Orange Pumpkin Ghost Bat Shaped Throw Pillow Crystal Velvet Wool Decorative Cushion Pillowcase Happy Halloween Decor for Couch Sofa Bed
- Price
- $25.16
- Rating
- 3.7/5
- Reviews
- 50
- Age
- 2y ago
DFXSZ Halloween Pillow Covers 18x18 inch Set of 2 White Ghost Throw Pillow Cases Soft Plush Faux Fur Wool Couch Cushion Case for Chair Sofa Bedroom Living Room Home Decor PTK03A18
- Price
- $12.13
- Rating
- 4.8/5
- Reviews
- 1,050
- Age
- 2y ago
Kigley 2 Pcs Ghost Shaped Pillows Halloween Throw Pillows for Sofa Bed Couch Ghost Decor Stuffed for Halloween Party Outdoor Home Decorations Cushion (11.81 x 7.87 Inch)
- Price
- $13.24
- Rating
- 2.9/5
- Reviews
- 211
- Age
- 3y ago
DFXSZ Halloween Pillow Covers 12x20 inch Ghost Decor Beige Halloween Lumbar Pillow Covers Decorative for Halloween Home Decor for Sofa 095B
- Price
- $9.38
- Rating
- 4.7/5
- Reviews
- 195
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bunny Chorus Halloween Lumbar Pillow Cover: Black and White Ghost Pillow Covers with Tassels Cotton Linen Halloween Throw Pillow Covers 15x20 for Couch Sofa Bed Cute Halloween Home Decorations
- Price
- $14.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
YOSICHY Halloween Decorations Outdoor Pillow Covers 18x18 inch Set of 2 White Ghost Throw Pillow Cases Soft Plush Faux Fur Wool Decorative Cushion Case for Sofa Couch Bed Chair Living Room Home Decor
- Price
- $7.45
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago
TOYPOPOR Halloween Decorations 2 Packs Double Sided Ghost Pillow Covers Soft Fur Throw Pillow Cases Indoor outdoor Pumpkin Couch Cushion Case for Fall Autumn Bedroom Living Room Home Decor 18x18
- Price
- $14.27
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago
Huwena 3 Pcs Halloween Pillow Orange Pumpkin Ghost Bat Shaped Throw Pillow Crystal Velvet Wool Decorative Cushion Pillowcase Happy Halloween Decor for Couch Sofa Bed
- Price
- $25.16
- Rating
- 3.7/5
- Reviews
- 50
- Age
- 2y ago
GhostBed Shredded Memory Foam Pillow with Adjustable Gel Memory Foam and Cooling Breathable Cover - Standard Size Shredded Memory Foam Pillows CertiPUR-US Certified 1-Pack
- Price
- $39.52
- Rating
- 4.3/5
- Reviews
- 440
- Age
- 5y ago
Newest
by launch dateBunny Chorus Halloween Lumbar Pillow Cover: Black and White Ghost Pillow Covers with Tassels Cotton Linen Halloween Throw Pillow Covers 15x20 for Couch Sofa Bed Cute Halloween Home Decorations
- Price
- $14.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
XLMJDZQ Halloween Decor Throw Pillow Covers Set of 2-18x18 Inches Ivory Cute Ghost Hugging Pumpkin Plush Soft for Spooky Season & Cozy Fall Decor
- Price
- $14.66
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 1y ago
YOSICHY Halloween Decorations Outdoor Pillow Covers 18x18 inch Set of 2 White Ghost Throw Pillow Cases Soft Plush Faux Fur Wool Decorative Cushion Case for Sofa Couch Bed Chair Living Room Home Decor
- Price
- $7.45
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago
DFXSZ Halloween Pillow Covers 18x18 inch Set of 2 Black Eyes Beige Ghost Throw Pillow Cases Soft Plush Faux Fur Wool Couch Cushion Case for Chair Sofa Bedroom Living Room Home Decor PTK058B18
- Price
- $15.38
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 1y ago
Halloween Decor Pillow Covers 18x18 Inch Set of 4 Halloween Decorations Outdoor Indoor Throw Pillow Covers Hey Boo Cute Spooky Ghost Black Striped Linen Cushion Case for Home Sofa Couch Bed Chair
- Price
- $10.75
- Rating
- 4.8/5
- Reviews
- 328
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
58 falling
Sellers
69
Est. top-5 brand share
43%
Top 20: 81%
Est. top-5 click share
21%
Top 20: 51%
Open market
52%
- DFXSZ15%
- YOSICHY10%
- GhostBed7%
- Bunny Chorus6%
- XLMJDZQ5%
- TOYPOPOR5%
Demand
Halloween Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 79.9×
Search terms
Top Halloween Pillows search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- halloween pillows324K/yr
- halloween pillow covers421K/yr
- ghost pillow150K/yr
- halloween throw pillows129K/yr
- halloween pillow123K/yr
- halloween pillow covers 18x18157K/yr
- halloween pillow covers 20x2081K/yr
- halloween throw pillow covers46K/yr
- halloween pillow cases40K/yr
- ghost pillows31K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Pillows
We read the reviews and the return reasons for every product selling here.
“Not full and fluffy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Pillows questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data