Halloween Pillow Covers 12x20
FailShoppers spend an estimated $7K a year here, so Halloween Pillow Covers 12x20 is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $7K/yr49K searches / yr
- 90-day growth
- +324.3%search demand this quarter
- Competition
- 40%top-5 click share · 19 brands · 21 sellers
Flapen Score
Halloween Pillow Covers 12x20 against its category
The dotted line is the Home & Kitchen average. Past it, Halloween Pillow Covers 12x20 is stronger. Inside it, weaker.
Market
The Halloween Pillow Covers 12x20 market on Amazon at a glance
Shoppers on Amazon United States searched for Halloween Pillow Covers 12x20 49K times last year and spent an estimated $7K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +324.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +324.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $7Ka year
- Peak month
- September99.2× the quietest month
- Top search term
- halloween pillow covers 12x2019K searches a year
02 · Price
A sale here is worth $9.84.
Listings sell for $9.84 on average, from $4.18 to $17.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $9.84 that is $0 to $984 a year per listing.
- Average price
- $9.84under the $15 to $100 sweet spot
- Price range
- $4.18–$17.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$984
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #8,221 within Decorative Pillows, Inserts & Covers. It carries 214 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 90%
- Out of stock, average day
- 32.7%
- Average rank
- #8,221in Decorative Pillows, Inserts & Covers
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 214per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Halloween Pillow Covers 12x20 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DFXSZ Halloween Pillow Covers 12x20 inch Ghost Decor Beige Halloween Lumbar Pillow Covers Decorative for Halloween Home Decor for Sofa 095B
- Price
- $9.38
- Rating
- 4.7/5
- Reviews
- 195
- Age
- 1y ago
DFXSZ Halloween Pillow Covers 12x20 inch Set of 2 White Ghost Throw Pillow Cases Soft Plush Faux Fur Wool Couch Cushion Case for Chair Sofa Bedroom Living Room Home Decor PTK03A12
- Price
- $13.17
- Rating
- 4.8/5
- Reviews
- 1,050
- Age
- 2y ago
Tosleo Halloween Throw Pillow Covers 12x20 inch Set of 2 Black 3D Bats Embroidery Pillow Cases Thanksgiving Holiday Cushions Covers Home Party Fall Decor Pillowcases Lumbar Cushion Covers
- Price
- $17.96
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 2y ago
ARGOOFG Halloween Pillow Covers 12x20 White Ghost Decor Black Stripe Pillow Covers Happy Halloween Outdoor Lumbar Pillow Covers Halloween Decorations for Sofa Chair Bed XT-AHAA24001
- Price
- $6.92
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 2y ago
MIULEE Fall Lumbar Pillow Covers 12x20 Pumpkin Autumn Decorations Dark Rust
- Price
- $15.47
- Rating
- 4.7/5
- Reviews
- 1,046
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bunny Chorus Halloween Lumbar Pillow Cover: Black and White Ghost Pillow Covers with Tassels Cotton Linen Halloween Throw Pillow Covers 15x20 for Couch Sofa Bed Cute Halloween Home Decorations
- Price
- $14.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Boao Halloween Ghost Pillow Covers 12x20 Spooky Black and White Striped Lumbar Pillow Case Chenille Knit Embroidery Patchwork Farmhouse Halloween Decor Throw Cushion Case for Home Bedroom Sofa Couch
- Price
- $9.86
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 3mo ago
AACORS Halloween Pillow Cover 12X20 Setof 2 Ghost Funny Halloween Saying Decoration Holiday Farmhouse Pillow Case Decor for Home Sofa Couch Indoor Outdoor AA188-12-2
- Price
- $4.18
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 2y ago
yeshttdy Halloween Pillow Covers 12x20 Inch Embroidery Ghost Bats Lumbar Pillow Covers Cushion Case Decorative Throw Pillow Covers for Sofa Bed Couch Halloween Home Decor
- Price
- $12.69
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
AVOIN colorlife Fall Pumpkins Throw Pillow Cover 12x20 Inch Black Cat Seasonal Autumn Thanksgiving Harvest Decoration for Sofa Couch Farmhouse
- Price
- $7.14
- Rating
- 4.7/5
- Reviews
- 227
- Age
- 2y ago
Newest
by launch dateBoao Halloween Ghost Pillow Covers 12x20 Spooky Black and White Striped Lumbar Pillow Case Chenille Knit Embroidery Patchwork Farmhouse Halloween Decor Throw Cushion Case for Home Bedroom Sofa Couch
- Price
- $9.86
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 3mo ago
yeshttdy Halloween Pillow Covers 12x20 Inch Embroidery Ghost Bats Lumbar Pillow Covers Cushion Case Decorative Throw Pillow Covers for Sofa Bed Couch Halloween Home Decor
- Price
- $12.69
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Bunny Chorus Halloween Lumbar Pillow Cover: Black and White Ghost Pillow Covers with Tassels Cotton Linen Halloween Throw Pillow Covers 15x20 for Couch Sofa Bed Cute Halloween Home Decorations
- Price
- $14.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Heirloom Haven Halloween Bats Pillow Covers Set of 2 Black Bat Soft Plush Faux Fur Jacquard Couch Cushion Case Holiday Farmhouse for Sofa Home Decor 12x20 Inch
- Price
- $16.64
- Rating
- 4.9/5
- Reviews
- 74
- Age
- 11mo ago
RABUSOFA Halloween Signs Throw Pillow Covers 12x20 inch Trick or Treat Bat Decoration Outdoor Lumbar Cushion Case for Home Couch Sofa Decor(2506-12) (20 x 12 (Pack of 1))
- Price
- $6.73
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
21
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 88%
Open market
33%
- DFXSZ29%
- AVOIN colorlife11%
- RABUSOFA10%
- Tosleo8%
- ARGOOFG5%
- MIULEE5%
Demand
Halloween Pillow Covers 12x20 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 99.2×
Search terms
Top Halloween Pillow Covers 12x20 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- halloween pillow covers 12x2019K/yr
- 12x20 halloween pillow cover12K/yr
- halloween lumbar pillow covers5K/yr
- 12x20 pillow cover halloween6K/yr
- halloween lumbar pillow6K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Pillow Covers 12x20
We read the reviews and the return reasons for every product selling here.
“Material is more of a woven feel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Pillow Covers 12x20 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data