halloween party invitations
Worth a lookShows a thin review moat (38 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible37.63avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+138.2%90-day search growth — must beat 0% to launch
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.49avg listing price — sweet spot $15–$100
Price range
Okay$4.80–$19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$23K$23K/yr · 70K searches
According to Flapen's Amazon United States niche tracking, halloween party invitations is a $23K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
halloween party invitations market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $31K–$42K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #4,291
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 66%
- Out of stock
- 26.8%
- Avg brand age
- 34 months
- Avg seller age
- 209 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
26
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
34%
Top 20: 86%
Open market
47%
- QZJ14%
- JarThenaAMCS12%
- ZYQFN9%
- gisgfim7%
- HEYINSHEN6%
- Nuckxy5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +138.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 112.0×
Top halloween party invitations search terms
- halloween party invitations19K/yr
- halloween invitations14K/yr
- halloween invitations adult5K/yr
- halloween birthday invitations14K/yr
- halloween party invites4K/yr
- halloween birthday party invitations5K/yr
- halloween party invitations kids4K/yr
- halloween invitations kids4K/yr
Top halloween party invitations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QZJ Vintage Halloween Party Invitations Supplies with Envelopes Set of 20 Skeleton Party Invites Fill in Blank Double Sided
QZJ$9.854.2★20 rev
ZYQFN Spooktacular Halloween Party Invitations 20 Neon Glow Halloween Invitation Cards 4x6 with Envelopes Cute Ghost & Pumpkin Design Fun Costume Party Supplies.(119)
ZYQFN$5.274.0★1 rev
gisgfim 80PCS Halloween Party Invitations with Envelopes Vintage Halloween Fill In Black Invites Scary Skull Invitations Horror Halloween Party Ticket Invitations for Birthday Baby Shower Supplies
gisgfim$11.024.6★36 rev
HEYINSHEN 20 Sets Halloween Birthday Invitations for Kids Adult Halloween Party Invitations with Envelopes Cute Ghost Pumpkin Black Cat Bat Castle Invitation Cards for Birthday Party Supplies
HEYINSHEN$7.075.0★11 rev
JarThenaAMCS 25 Sets Halloween Party Invitations with Envelopes Stickers Beige Black Pumpkin Skull Spider Invites for Halloween Celebration 5 x 7 Inch
JarThenaAMCS$12.464.8★6 rev
Newest
by launch date
BIZIBAFF Halloween Party Invitation Cards with Envelopes - 12 Pack Bloody Skull Halloween Invitations for Adults Kids - 5 x 7 Inch Birthday Invitations for Haunted House Scary Holiday Party Favors
BIZIBAFF$6.3611 rev
ZYQFN Spooktacular Halloween Party Invitations 20 Neon Glow Halloween Invitation Cards 4x6 with Envelopes Cute Ghost & Pumpkin Design Fun Costume Party Supplies.(119)
ZYQFN$5.271 rev
SIXEIGHT Vintage Halloween Party Invitations Cute Ghost Halloween Invitations for Boys Girls 25 Pack Retro Invite Cards with Envelopes Wedding Birthday Baby Shower Party Decorations-E11
SIXEIGHT$11.685 rev
XZMBQ Halloween Party Invitations20 Spooky 4x6 Cards with Envelopes Vintage Bat & Pumpkin Design Halloween Invitation Kit for Costume Party.(175)
XZMBQ$9.712 rev
JarThenaAMCS 25 Sets Halloween Party Invitations with Envelopes Stickers Beige Black Pumpkin Skull Spider Invites for Halloween Celebration 5 x 7 Inch
JarThenaAMCS$12.466 rev
Trending
90-day click momentumZYQFN Spooktacular Halloween Party Invitations 20 Neon Glow Halloween Invitation Cards 4x6 with Envelopes Cute Ghost & Pumpkin Design Fun Costume Party Supplies.(119)
ZYQFN$5.274.0★
XZMBQ Halloween Party Invitations20 Spooky 4x6 Cards with Envelopes Vintage Bat & Pumpkin Design Halloween Invitation Kit for Costume Party.(175)
XZMBQ$9.715.0★
Weifuju Halloween Costume Birthday Party Invitations for Adults Halloween Birthday Invitations Spooky Ghost Invite Cards 20 Invites with Envelopes (4x6)
Weifuju$6.984.8★
QAMEGX 20 Pcs Nightmare Christmas party Invitation Cards Halloween Party Invitation Cards For Boys Girls Black Birthday Party Invitations With Sticker Labels 20 Envelope Gifts For Kid
QAMEGX$12.895.0★
Halloween Spooktacular Party Invitation Cards Gothic Skull Theme 20 Invites With Envelopes Double-Sided Fill In Style Invitations Halloween Dress Up Party Favor Decorations And Supplies - 03
JCVUK$9.884.4★
What buyers say about halloween party invitations
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and Great Quality”
“the cardstock is sturdy enough that it doesn't feel flimsy”
“the design is cute without being overly scary”
“There is plenty of room to fill in all the party details”
What buyers complain about
“- I think the only down side is the space given for writing”
Top return reasons
Common questions
- Is halloween party invitations profitable to sell on Amazon United States?
- The niche generates $23K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +138.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the halloween party invitations niche?
- 25 brands and 26 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in halloween party invitations?
- Top complaints mined from reviews: Writing Experience. The return rate is 1.5%.
- When does demand for halloween party invitations peak?
- Demand peaks in Sep–Oct; the busiest month runs 112.0× the quietest.
- What does it cost to enter the halloween party invitations niche?
- Listings span $4.80–$19.84; the average listing price is $10.49 (sweet spot $15–$100). The average incumbent carries 38 reviews — the moat a new listing must climb.