Halloween Kitchen Towels

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months

678K

Growth, 90 days vs prior 90

+75.5%

Conversion, latest week

1.5%

Market size, estimated

$141Ka year

Peak month

October73.3× the quietest month

Top search term

halloween kitchen towels166K searches a year

Listings sell for $13.67 on average, from $5.91 to $24.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $13.67 that is $1K to $3K a year per listing.

Average price

$13.67under the $15 to $100 sweet spot

Price range

$5.91–$24.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.5%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #2,603 within Towels. It carries 828 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

100%

Out of stock, average day

31.6%

Average rank

#2,603in Towels

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

828per listing

Listings tracked

54

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months