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Halloween Felt Garland

Fail

Shoppers spend an estimated $6K a year here, so Halloween Felt Garland is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$6K/yr39K searches / yr
90-day growth
+145.9%search demand this quarter
Competition
52%top-5 click share · 19 brands · 20 sellers

Flapen Score

Halloween Felt Garland against its category

The dotted line is the Home & Kitchen average. Past it, Halloween Felt Garland is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Felt Garland market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Felt Garland 39K times last year and spent an estimated $6K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +145.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+145.9%
Conversion, latest week
1.3%
Market size, estimated
$6Ka year
Peak month
October100.9× the quietest month
Top search term
halloween felt garland16K searches a year

02 · Price

A sale here is worth $12.12.

Listings sell for $12.12 on average, from $7.56 to $22.49. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $12.12 that is $0 to $1K a year per listing.

Average price
$12.12under the $15 to $100 sweet spot
Price range
$7.56–$22.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #7,179 within Banners. It carries 218 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
27.4%
Average rank
#7,179in Banners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
218per listing
Listings tracked
20

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Halloween Felt Garland products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

20

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

46%

  • Brand 113%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Halloween Felt Garland search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 100.9×

Search terms

Top Halloween Felt Garland search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween felt garland16K/yr
  • felt halloween garland13K/yr
  • halloween garland felt6K/yr
  • halloween pom pom garland4K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Felt Garland

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
3.7%of orders come back
“still holds its shape well, and the colors are bright and festive”
A buyer, on “Color”17% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Halloween Felt Garland questions

Answered from the same tracked data.