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49

halloween felt garland

Skip it

A small market ($6K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 96Conversion 16Competition 56Returns 41Price range 50Avg price 51Brand share 81Review moat 89Quality gap 27

Growth

Incredible+145.9%

90-day search growth — must beat 0% to launch

Review moat

Great217.7

avg incumbent reviews — the moat a new listing must climb

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.12

avg listing price — sweet spot $15–$100

Price range

Good$7.56–$22.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$6K

$6K/yr · 39K searches

According to Flapen's Amazon United States niche tracking, halloween felt garland is a $6K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

halloween felt garland market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$12K–$15K
units × avg price
Conversion rate
1.3%
Avg BSR
#7,179
Page quality
0%
Prime
100%
Sponsored
45%
Out of stock
27.4%
Avg brand age
22 months
Avg seller age
257 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

20

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

46%

  • Whaline13%
  • JarThenaAMCS12%
  • WILLBOND9%
  • Yinder7%
  • Glaciart One6%
  • Wavyknot6%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +145.9% search growth over the last 90 days.
5K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 100.9×

Top halloween felt garland search terms

  • halloween felt garland16K/yr
  • felt halloween garland13K/yr
  • halloween garland felt6K/yr
  • halloween pom pom garland4K/yr
All search terms

Top halloween felt garland products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2358%$47012%$70616%$9411101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about halloween felt garland

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“still holds its shape well, and the colors are bright and festive”

Shape/Style17%

“still holds its shape well”

Design-Overall17%

“Cute, Lightweight & Ready for Halloween Decorating”

Assembly/Installation17%

“so theres no assembly needed”

Weight Light17%

“The felt is lightweight”

Embellishment/Embroidery Quality17%

“easy way to decorate for fall”

Common questions

Is halloween felt garland profitable to sell on Amazon United States?
The niche generates $6K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +145.9%. Flapen's verdict: Skip it (49/100).
How competitive is the halloween felt garland niche?
19 brands and 20 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 54% of demand.
When does demand for halloween felt garland peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 100.9× the quietest.
What does it cost to enter the halloween felt garland niche?
Listings span $7.56–$22.49; the average listing price is $12.12 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.