Halloween Door Decorations

Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +295.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

763K

Growth, 90 days vs prior 90

+295.3%

Conversion, latest week

0.9%

Market size, estimated

$67Ka year

Peak month

October403.5× the quietest month

Top search term

halloween door cover370K searches a year

Listings sell for $10.12 on average, from $4.37 to $37.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $10.12 that is $1K to $3K a year per listing.

Average price

$10.12under the $15 to $100 sweet spot

Price range

$4.37–$37.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.6%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #14,892 within Banners. It carries 624 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

95%

Out of stock, average day

21.4%

Average rank

#14,892in Banners

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

624per listing

Listings tracked

83

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months