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Halloween Decorations Kit

Fail

The top 5 products take 100% of clicks, so Halloween Decorations Kit is a Fail.

Filters Trending
Flapen Score
29
29 / 100
Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 49
Market size
$4K/yr48K searches / yr
90-day growth
+309.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Halloween Decorations Kit against its category

The dotted line is the Home & Kitchen average. Past it, Halloween Decorations Kit is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Decorations Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Decorations Kit 48K times last year and spent an estimated $4K. All 3 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +309.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+309.5%
Conversion, latest week
0.7%
Market size, estimated
$4Ka year
Top search term
halloween decorations kit12K searches a year

02 · Price

A sale here is worth $11.14.

Listings sell for $11.14 on average, from $7.39 to $18.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $11.14 that is $0 to $1K a year per listing.

Average price
$11.14under the $15 to $100 sweet spot
Price range
$7.39–$18.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #7,999 within Banners. It carries 610 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
30.5%
Average rank
#7,999in Banners
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
610per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Halloween Decorations Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 215%
  • Brand 313%
  • Open — no brand owns it (0%)

Demand

Halloween Decorations Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Spike '26AugSepOctNovDecMarJunJulAugSepOctNovJun

Peak months: Sep, Oct · busiest ÷ quietest = 503.1× · 11 of 12 months tracked

Search terms

Top Halloween Decorations Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween decorations kit12K/yr
  • halloween decorations set8K/yr
  • halloween party kit12K/yr
  • halloween decoration kit10K/yr
  • halloween decorations pack7K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Decorations Kit

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Value For Money”
3.5%of orders come back
“Wow, alot of stuff for the price”
A buyer, on “Value For Money”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Halloween Decorations Kit questions

Answered from the same tracked data.