halloween cutouts
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+170.5%90-day search growth — must beat 0% to launch
Review moat
Good877.29avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Okay$9.10avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.55–$17.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$10K$10K/yr · 80K searches
According to Flapen's Amazon United States niche tracking, halloween cutouts is a $10K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 42/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
halloween cutouts market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $18K–$23K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #6,823
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 66%
- Out of stock
- 6.4%
- Avg brand age
- 34 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
71
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
46%
Top 20: 83%
Open market
5%
- Beistle67%
- COCHIE16%
- Whaline4%
- JarThenaAMCS4%
- Sereliy2%
- K1tpde2%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +170.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 48.5×
Top halloween cutouts search terms
- halloween cutouts42K/yr
- beistle15K/yr
- halloween cut outs12K/yr
- beistle halloween cutouts8K/yr
- retro halloween decorations outdoor4K/yr
Top halloween cutouts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beistle Pkgd Halloween Cutouts 8.5 inches x 9.25 inches - 2 Packs of 4 Cutouts
Beistle$6.064.6★2,321 rev
Large Size Vintage Halloween Decorations Double-Sided Halloween Cutouts Retro Halloween Cut-Outs Cardboard Old Style for Window Wall Decor(9PCS)
COCHIE$10.754.9★61 rev
Large Vintage Halloween Decorations Cardboard Cutout Set of 12 Retro Spooky Ghost Cutouts Wall Decor Indoor Outdoor Vintage Orange Green Black Paper Cut Outs Party Decoration (Large Halloween)
COCHIE$11.334.5★109 rev
Beistle Vintage Halloween Cutouts 4-Pack Double-Sided Cardstock Decorations with Retro Moon Witch Black Cat and Pumpkin Designs for Walls Windows and Spooky Party Displays 9
Beistle$5.524.7★3,849 rev
Beistle Scary Cat Cut Out Vintage Halloween Party Decorations 20.5 Black/Orange/White
Beistle$6.204.7★3,849 rev
Newest
by launch date
54 Pcs Halloween Cut-Outs Double Printed Pink Ghost Paper Crafts for Halloween Bulletin Board Classroom Decor (Pink Ghost)
Sereliy$8.1387 rev
JarThenaAMCS 48 Pcs Vintage Halloween Cutouts Retro Pumpkin Witch Cat Cut-Outs Black Orange Paper Cutting with 100 Pcs Glue Points for Crafts Trick or Treat Party Classroom Bulletin Board
JarThenaAMCS$10.7914 rev
Large Size Vintage Halloween Decorations Double-Sided Halloween Cutouts Retro Halloween Cut-Outs Cardboard Old Style for Window Wall Decor(9PCS)
COCHIE$10.7561 rev
Fuutreo 360 Pcs Halloween Ghost Bulletin Board Cutouts Cute Ghost Paper Cut-Outs Halloween Classroom Decorations DIY Craft for Teacher Student Party Supplies Wall Decor
Fuutreo$11.2529 rev
Beistle 6 Piece Paper Jack-O-Lantern Cut Outs Halloween Party Decorations Fall Dcor Made In USA Since 1900
Beistle$10.2181 rev
Trending
90-day click momentum
K1tpde 24PCS Vintage Halloween Cutout Home Decoration Pumpkin Witch Cutout Decor Large Size Halloween Cutouts Cardstock Retro Victoria Cut-Outs Cardboard Trick or Treat Holiday Party Decorations
K1tpde$8.644.5★
Beistle Western Wanted Photo Fun Frame Lightweight Cardstock Paper Photo Booth Prop for Wild West Cowboy Rodeo Desert & Western-Themed Party Decor Not a Sturdy Frame 15.5 x 23.5
Beistle$7.274.2★
54 Pcs Halloween Cut-Outs Double Printed Pink Ghost Paper Crafts for Halloween Bulletin Board Classroom Decor (Pink Ghost)
Sereliy$8.134.6★
Beistle Jointed Cat Streamer 7-Inch by 4-Feet
Beistle$5.564.8★
Beistle Cat and Moon Centerpiece 9-3/4-Inch
Beistle$7.154.6★
What buyers say about halloween cutouts
What buyers praise and complain about, mined from review topics.What buyers love
“The cardstock is nice and heavy, so it's good quality”
“They are a good size”
“The designs are colorful, festive, and have that classic Halloween look”
“The color is good”
“Very durable”
“It attached easily using self stick cut-able magnets”
“Very fun”
“Large and shiny”
“Im just happy theyre lightweight enough for me to hang without throwing out my back”
“Sturdy card stock material with slight sheen, nice and stable”
What buyers complain about
“Poor quality”
“very expensive for what they are”
“they're flimsy”
“Using the adhesive it came with only the cut outs fell off the walls”
“bigger than I thought”
“Said in description 2 packs. I only received 1.”
“Its about as thick as a piece of cardstock and so flimsy and cheap”
“I needed something that would be durable”
Top return reasons
Common questions
- Is halloween cutouts profitable to sell on Amazon United States?
- The niche generates $10K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +170.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the halloween cutouts niche?
- 11 brands and 71 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in halloween cutouts?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Strength. The return rate is 2.4%.
- When does demand for halloween cutouts peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 48.5× the quietest.
- What does it cost to enter the halloween cutouts niche?
- Listings span $4.55–$17.12; the average listing price is $9.10 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.