halloween coasters
Worth a lookShows demand growing +380.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+380.9%90-day search growth — must beat 0% to launch
Review moat
Great193.81avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$4.35–$36.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.72avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 73K searches
According to Flapen's Amazon United States niche tracking, halloween coasters is a $17K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 59/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
halloween coasters market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $27K–$34K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #2,472
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 22.2%
- Avg brand age
- 21 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
30
Top-5 brand share
65%
Top 20: 95%
Top-5 click share
37%
Top 20: 79%
Open market
31%
- Whaline28%
- Acellegic14%
- Generic8%
- rouihot8%
- COASTERFIELD6%
- ubcindy5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +380.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 44.0×
Top halloween coasters search terms
- halloween coasters54K/yr
- ghost coasters6K/yr
- halloween coaster6K/yr
- halloween coasters set of 47K/yr
Top halloween coasters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Acellegic 4 Pcs Marble Coasters Halloween Ghost Coasters 4.7 x 3.9 Inches
Acellegic$25.984.4★20 rev
6Pcs Coasters with Metal Holder Vintage Green Black Halloween Absorbent Square Ceramic Stone Mat Coaster Drink Coasters Cup Mats for Bar Party Home Office Table Decor Warming Gift
rouihot$12.824.3★17 rev
Whaline 4Pcs Halloween Pumpkin Handmade Braided Cotton Coasters Orange Black Pumpkin Shape Drink Coasters Absorbent Cup Mat for Home Office Party Decor 4.7 Inch
Whaline$15.004.8★34 rev
Silicone Coasters For Drinks - 6 Pack Unique Design Spider Drink Coasters 4 Black Coaster Set by COASTERFIELD
COASTERFIELD$9.934.8★2,216 rev
Whaline 4 Pack Halloween Handmade Braided Drink Coasters Black Orange Pumpkins Witch Hats Absorbent Cotton Cup Coasters Heat Resistant Cup Mats for Halloween Home Kitchen Office Table Decor 4.3 Inch
Whaline$11.914.4★206 rev
Newest
by launch date
Acellegic 6 Pcs Marble Coasters Halloween Ghost Coasters 4.7 x 3.9 Inches for Drinks Beverage Boo Mug Cup Car Desk Party Decoration
Acellegic$24.800 rev
Acellegic 4pcs Marble Coasters Halloween Ghost Coasters 4.7 x 3.9 Inches for Drinks Beverage Boo Mug Cup Car Desk Party Decoration
Acellegic$24.9220 rev
UPINS 8Pcs Pumpkin Crochet Coasters Fall Themed Drink Coasters Set
UPINS$9.913 rev
6 Pcs Halloween Pumpkin Drink Coasters with Holder Coasters for Drinks Coffee Table Home Decor Housewarming Gift
Cayiibe$4.3533 rev
Whaline Halloween Cat Ear Shape Cotton Coasters Black Orange Cat Ear Handmade Braided Drink Coasters Absorbent Cup Mats for Trick or Treat Party Home Table Decor Set of 4
Whaline$11.47220 rev
Trending
90-day click momentumUPINS 8Pcs Pumpkin Crochet Coasters Fall Themed Drink Coasters Set
UPINS$9.914.6★
Acellegic 4pcs Marble Coasters Halloween Ghost Coasters 4.7 x 3.9 Inches for Drinks Beverage Boo Mug Cup Car Desk Party Decoration
Acellegic$24.924.4★
Acellegic 6 Pcs Marble Coasters Halloween Ghost Coasters 4.7 x 3.9 Inches for Drinks Beverage Boo Mug Cup Car Desk Party Decoration
Acellegic$24.800.0★
6 Pcs Halloween Pumpkin Drink Coasters with Holder Coasters for Drinks Coffee Table Home Decor Housewarming Gift
Cayiibe$4.354.4★
Halloween Skull Coasters Leather Round Drink Coasters 6 Pcs Set with Holderor for Cup Drink Coffee Table Bar Home Decor
Yopiiefa$16.004.0★
What buyers say about halloween coasters
What buyers praise and complain about, mined from review topics.What buyers love
“Super cute and they fit perfectly”
“Beautifully made”
“Cute car decor”
“Great gift”
“Easy to clean very useful”
“Its such a great value”
“Flexible, and bottom has a good amount of grip so your drink won't go sliding around”
“Product is as shown and described”
“Light weight”
“orange color is bright and goes perfect with the black”
What buyers complain about
“small”
“Quality is just ok”
“Does not come out like the pictures when your done”
“They aren't overly thick like I thought they would be”
Top return reasons
Common questions
- Is halloween coasters profitable to sell on Amazon United States?
- The niche generates $17K/yr across 42 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +380.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the halloween coasters niche?
- 28 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in halloween coasters?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.3%.
- When does demand for halloween coasters peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 44.0× the quietest.
- What does it cost to enter the halloween coasters niche?
- Listings span $4.35–$36.75; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.