Halloween Blanket

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +244.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+244.0%

Conversion, latest week

0.6%

Market size, estimated

$234Ka year

Peak month

October103.3× the quietest month

Top search term

halloween blanket965K searches a year

Listings sell for $19.71 on average, from $7.50 to $40.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $19.71 that is $5K to $10K a year per listing.

Average price

$19.71inside the $15 to $100 sweet spot

Price range

$7.50–$40.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

2.6%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 36.7% of listings are out of stock. The average listing ranks #3,910 within Throws. It carries 1,550 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

98%

Out of stock, average day

36.7%

Average rank

#3,910in Throws

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,550per listing

Listings tracked

92

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months