Halloween Bath Towels
MaybeSearch demand grew +132.2% this quarter. But shoppers spend an estimated $9K a year here, so Halloween Bath Towels is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $9K/yr56K searches / yr
- 90-day growth
- +132.2%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 12 sellers
Flapen Score
Halloween Bath Towels against its category
The dotted line is the Home & Kitchen average. Past it, Halloween Bath Towels is stronger. Inside it, weaker.
Market
The Halloween Bath Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Halloween Bath Towels 56K times last year and spent an estimated $9K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +132.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- +132.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $9Ka year
- Peak month
- September84.2× the quietest month
- Top search term
- halloween bath towels47K searches a year
02 · Price
A sale here is worth $18.73.
Listings sell for $18.73 on average, from $9.48 to $35.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $18.73 that is $0 to $2K a year per listing.
- Average price
- $18.73inside the $15 to $100 sweet spot
- Price range
- $9.48–$35.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.3% of listings are out of stock. The average listing ranks #335 within Towels. It carries 778 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 30.3%
- Average rank
- #335in Towels
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 778per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Halloween Bath Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
12
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
15%
- Brand 120%
- Brand 217%
- Brand 317%
- Brand 416%
- Brand 59%
- Brand 65%
- Open — no brand owns it (3 brands, 15%)
Demand
Halloween Bath Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 84.2×
Reviews and returns
What reviews say buyers love and hate about Halloween Bath Towels
We read the reviews and the return reasons for every product selling here.
“werent particularly thick either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Bath Towels questions
Answered from the same tracked data.