halloween balloons
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Growth
Great+92.7%90-day search growth — must beat 0% to launch
Review moat
Good524.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Price range
Okay$4.52–$22.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$195K$195K/yr · 1.1M searches
Avg price
Okay$10.45avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, halloween balloons is a $195K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
halloween balloons market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- $523K–$627K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #6,846
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 27.7%
- Avg brand age
- 30 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
61 falling
Sellers
79
Top-5 brand share
29%
Top 20: 65%
Top-5 click share
26%
Top 20: 56%
Open market
68%
- DNBOD7%
- Tedercle7%
- XIANMU5%
- Heukikt5%
- Aiwolf4%
- XJYXQF4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +92.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 290.6×
Top halloween balloons search terms
- halloween balloons427K/yr
- halloween balloon arch216K/yr
- halloween balloon arch kit138K/yr
- halloween balloon29K/yr
- halloween foil balloons40K/yr
- halloween balloon garland57K/yr
- halloween birthday balloons13K/yr
- halloween mylar balloons17K/yr
- halloween ballons15K/yr
- halloween party balloons15K/yr
Top halloween balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Balloon Arch Kit 137Pcs Orange Black Green Purple Balloon Garland with 3D Bat Stickers Pumpkin Witch Hat Spider Ghost Eyeball Foil Balloons for Halloween Spooky Birthday Party Decorations
DNBOD$14.604.8★27 rev
60 Pcs 12 Inch Halloween Balloons Orange Black Green Purple Confetti Balloons for Halloween Birthday Trick or Treat Party Decoration
XIANMU$8.224.7★82 rev
Halloween Little BOO Balloon Garland Arch Kit 151 Pcs Black Burnt Orange Retro White Latex Balloons with Ghost and Boo Foil Balloon for Spooky One Costume Halloween Party Decorations
Heukikt$15.454.6★183 rev
6 Pieces Large Halloween Foil Balloons Decorations Set Includes Bat Witch Pumpkin Black Cat Skeleton Ghost and Spider Designs Mylar Balloons for Spooky Trick-or-Treating Party Supplies
Tedercle$7.774.3★45 rev
Halloween Balloons Black Orange Balloons Set 50Pcs 12inch Black White Orange Confetti Latex Balloon Halloween Balloon for Celebration Party Bar Anniversary Graduation Decoration
Aiwolf$7.664.7★4,234 rev
Newest
by launch date
Ghost Balloons and Pumpkin Balloons Set Halloween Foil Balloons For Halloween Party Supplies Ghost Decorations Halloween Photo Props Hanging Indoor Outdoor Decor
Wclliuchi$5.920 rev
Halloween Balloon Arch Kit 137Pcs Orange Black Green Purple Balloon Garland with 3D Bat Stickers Pumpkin Witch Hat Spider Ghost Eyeball Foil Balloons for Halloween Spooky Birthday Party Decorations
DNBOD$14.6027 rev
XJYXQF Halloween Balloons Set - 9Pcs Foil Ghost Spider Pumpkin & Bat Balloons for Scary Party Decorations Indoor Outdoor Halloween Party Supplies Haunted House Trick or Treat
XJYXQF$7.6739 rev
163Pcs Halloween Balloon Garland Arch Kit Orange Black Purple Green Balloons with Eyeballs Spider Web Boo Aluminum Foil Balloons for Halloween Birthday Party Decorations
JINNYWOO$16.6712 rev
Adeyoo Halloween Balloon Garland Arch Kit - 138 Pcs Halloween Party Balloons with Black Orange Purple Pumpkin Bat Boo Balloon Metallic Silver Balloons for Birthday Horror Party Decorations
Adeyoo$8.43247 rev
Trending
90-day click momentumGhost Balloons and Pumpkin Balloons Set Halloween Foil Balloons For Halloween Party Supplies Ghost Decorations Halloween Photo Props Hanging Indoor Outdoor Decor
Wclliuchi$5.920.0★
Patimate Halloween Decorations Balloons Set 50 pcs 12 inch Purple Green Orange Black Confetti Latex Balloons Kit for Halloween Baby Shower Birthday Bachelorette Trick or Treat Party Supplies
Patimate$7.084.6★
Froova Halloween Balloons Black and White Balloons with 3D Bat Stickers Bat Print Balloon and Black Marble White Ghost Balloon for Happy Halloween Skull Skeleton Spooky Birthday Horror Party Decor
Froova$11.834.4★
Halloween-Balloons Spider-Balloons Black Spiders 33in Large Halloween Foil Mylar Balloons for Party Birthday Haunted House Spooky Decoration Supply
KHC-KHF$6.345.0★
Anagram 4242111 Creepy Tree Airloonz Foil Mylar Party Balloon 62 Multicolor Pack of 1
Amscan$13.114.1★
What buyers say about halloween balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Quality balloons”
“The colors were really pretty”
“Good variety of sizes”
“Worth the price”
“Durable & great quality”
“Easy set up”
“Really fun balloons”
“The cool thing with mylars is that even after the helium has gone, you can still just pump them with more regular air, and they will last and last”
“Easy to use”
“thickness was great”
What buyers complain about
“only two balloons deflated ahead of time”
“Black balloons are terrible quality”
“I ordered black balloons - 2 packs, neither, came in as Black, both have a have a bad color bleed, spotty look and are more of a grayish rather than black-- both packages”
“The big pumpkin foil balloon is huge”
“did not stay in there air as advertised”
“no strip to attach them to or dots”
“Poor quality air leaks out”
“No assembly materials, balloons only”
“didnt last long”
“I assume it was defective from the factory”
Top return reasons
Common questions
- Is halloween balloons profitable to sell on Amazon United States?
- The niche generates $195K/yr across 86 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is +92.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the halloween balloons niche?
- 61 brands and 79 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 29% of demand.
- What do buyers complain about in halloween balloons?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Color. The return rate is 3.6%.
- When does demand for halloween balloons peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 290.6× the quietest.
- What does it cost to enter the halloween balloons niche?
- Listings span $4.52–$22.32; the average listing price is $10.45 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.