hallmark blanket
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible76.33avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.42avg listing price — sweet spot $15–$100
Price range
Incredible$20.59–$47.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad$18K$18K/yr · 33K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hallmark blanket is a $18K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
hallmark blanket market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $14K–$21K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #9,189
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 33%
- Out of stock
- 30.0%
- Avg brand age
- 31 months
- Avg seller age
- 247 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Hallmark37%
- Singingin21%
- Buryeah18%
- Generic14%
- Hercicy11%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +2.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 60.4×
Top hallmark blanket search terms
- hallmark blanket11K/yr
- hallmark movie watching blanket5K/yr
- hallmark movie blanket6K/yr
- hallmark christmas blanket4K/yr
- christmas movie blanket5K/yr
- hallmark christmas movie blanket3K/yr
Top hallmark blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hallmark Channel Plush Throw Blanket (FA-La-La-Love My Hallmark Channel) Red Plaid 50 x 60
Hallmark$20.654.8★289 rev
Singingin Christmas Sherpa Fleece Throw Blanket for Kids and Adults Movie Watching Blanket Red Super Soft Luxurious Plush Fluffy Throw Blankets Autumn Winter Warm Thermal Blanket 40x50inch
Singingin$28.133.7★42 rev
Buryeah 50 x 60 Christmas Throw Blanket This is My Christmas Movie Watching Blanket Plush Warm Black Red Plaid Movie Lover Gifts Home Decor for Sofa Couch Bed
Buryeah$20.594.5★94 rev
This is My Christmas Movie Watching Blanket Funny Christmas Blanket Holiday Movie Night Throw Cozy Winter Gift for Women Men Family
Generic$47.063.2★19 rev
Hercicy 3 Pcs Christmas Movie Lover Gift for Women Man Funny Movie Socks Throw Pillow Covers Blankets for Christmas Stocking
Hercicy$21.143.7★12 rev
Newest
by launch date
Hallmark - Throw Blanket Soft & Plush Easter Spring Throw Oversized Throw for Couch or Bed (Chromatic Grid 50 x 70 Multicolor)
Hallmark$32.982 rev
Buryeah 50 x 60 Christmas Throw Blanket This is My Christmas Movie Watching Blanket Plush Warm Black Red Plaid Movie Lover Gifts Home Decor for Sofa Couch Bed
Buryeah$20.5994 rev
Hercicy 3 Pcs Christmas Movie Lover Gift for Women Man Funny Movie Socks Throw Pillow Covers Blankets for Christmas Stocking
Hercicy$21.1412 rev
This is My Christmas Movie Watching Blanket Funny Christmas Blanket Holiday Movie Night Throw Cozy Winter Gift for Women Men Family
Generic$47.0619 rev
Hallmark Channel Plush Throw Blanket (FA-La-La-Love My Hallmark Channel) Red Plaid 50 x 60
Hallmark$20.65289 rev
Trending
90-day click momentumHallmark - Throw Blanket Soft & Plush Easter Spring Throw Oversized Throw for Couch or Bed (Chromatic Grid 50 x 70 Multicolor)
Hallmark$32.985.0★
Buryeah 50 x 60 Christmas Throw Blanket This is My Christmas Movie Watching Blanket Plush Warm Black Red Plaid Movie Lover Gifts Home Decor for Sofa Couch Bed
Buryeah$20.594.5★
Hercicy 3 Pcs Christmas Movie Lover Gift for Women Man Funny Movie Socks Throw Pillow Covers Blankets for Christmas Stocking
Hercicy$21.143.7★
Hallmark Channel Plush Throw Blanket (FA-La-La-Love My Hallmark Channel) Red Plaid 50 x 60
Hallmark$20.654.8★
Singingin Christmas Sherpa Fleece Throw Blanket for Kids and Adults Movie Watching Blanket Red Super Soft Luxurious Plush Fluffy Throw Blankets Autumn Winter Warm Thermal Blanket 40x50inch
Singingin$28.133.7★
What buyers say about hallmark blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Very soft and not heavy”
“meet all my expectations”
“Heavy, not flimsy”
“Great quality”
What buyers complain about
“Very expensive for the size of the blanket”
“Quality not the best”
“not very thick”
“Not fluffy or comfy at all”
Top return reasons
Common questions
- Is hallmark blanket profitable to sell on Amazon United States?
- The niche generates $18K/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the hallmark blanket niche?
- 5 brands and 8 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hallmark blanket?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Thickness. The return rate is 2.1%.
- When does demand for hallmark blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 60.4× the quietest.
- What does it cost to enter the hallmark blanket niche?
- Listings span $20.59–$47.06; the average listing price is $28.42 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.