Is half circle rug profitable to sell on Amazon United States?

The niche generates $119K/yr across 96 tracked products. 8 of 29 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the half circle rug niche?

57 brands and 65 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in half circle rug?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.3%.

When does demand for half circle rug peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the half circle rug niche?

Listings span $8.80–$61.60; the average listing price is $21.15 (sweet spot $15–$100). The average incumbent carries 1,576 reviews — the moat a new listing must climb.

half circle rug

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Great$21.15

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$8.80–$61.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,576.19

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Market size

Okay$119K

$119K/yr · 696K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, half circle rug is a $119K/yr Amazon United States market (696K searches/yr). The top 5 brands hold 37% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

half circle rug market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $127K–$169K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,159
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 6.5%
Avg brand age: 35 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

57 falling

Sellers

Top-5 brand share

37%

Top 20: 74%

Top-5 click share

27%

Top 20: 54%

Open market

60%

jinchan15%
BEQHAUSE9%
OLANLY5%
RORA4%
Savi Home3%
KIBAGA3%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +5.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top half circle rug search terms

half circle rug143K/yr +2.0%0.4% conv.
half circle door mat80K/yr +18.6%0.8% conv.
half circle bath mat89K/yr +10.6%0.6% conv.
half moon rug76K/yr -11.1%0.6% conv.
semi circle rug46K/yr +3.4%0.5% conv.
half round rug32K/yr -11.0%0.4% conv.
semi circle door mat22K/yr +24.7%0.8% conv.
half circle door mat outdoor18K/yr -2.1%0.8% conv.
semi circle bath mat25K/yr +6.5%0.4% conv.
half circle bathroom rug24K/yr +11.4%0.4% conv.

All search terms

Top half circle rug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

jinchan 2x3 Half Circle Floral Vintage Washable Accent Entryway Rug Green

jinchan$23.994.6★391 rev

BEQHAUSE Dirt Trapper Door Mat 17 x 30 Half Circle Non Slip Rugs Taupe

BEQHAUSE$17.024.6★646 rev

OLANLY Half Circle Front Door Mat Outside 29.5x17 All-Season Rubber Doormat

OLANLY$10.974.3★12,931 rev

RORA Half Circle Door Mat Front Door Mat Outside Entrance Welcome Mat 17x30

RORA$21.954.5★327 rev

Echaprey Half Round Non-Slip Kitchen Bath Doormat Floor Rug Mat Small Camel

Echaprey$13.634.2★1,723 rev

Newest

by launch date

Half Circle Reversible Crochet Bathmat 22X42 Olive Green 100% Cotton Scalloped Bath Mat Anti?Skid Soft & Absorbent Bathroom Rug for Shower Tub & Entryway

Savi Home$21.32319 rev

3mo ago

INSULLER Door Mat 30 x 17 Half Circle Non Slip Washable Entry Rug Low Profile Absorbent Doormat for Front Door Back Door Entryway Kitchen Soft Semicircle Indoor Floor Mat Khaki

INSULLER$17.0281 rev

5mo ago

jinchan 2x3 Vintage Floral Half Round Rug Washable Entryway Rug Blue

jinchan$22.561,860 rev

6mo ago

jinchan 2x3 Washable Half Circle Entryway Rug Vintage Botanical Blue/Pink

jinchan$24.03293 rev

6mo ago

BEQHAUSE Dirt Trapper Door Mat 17 x 30 Half Circle Non Slip Rugs Taupe

BEQHAUSE$17.02646 rev

8mo ago

What buyers say about half circle rug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“This mat is great quality”

Color14%

“Beautiful colors”

Size-Overall11%

“Fit perfect”

Advertised Vs Actual Product7%

“Accurate description”

Design-Overall5%

“Very cool colorful design”

Value For Money5%

“Good value”

Durability5%

“Durable mat”

Soft Feel5%

“It is soft to touch”

Ease Of Cleaning4%

“keep my floor clean”

Thickness3%

“Great rug just the right amount of thickness”

What buyers complain about

Size-Overall21%

“doesn't fit”

Quality-Overall10%

“Average quality”

Thickness7%

“Wish it was thicker”

Durability7%

“it is not durable”

Color6%

“Color is a bit off”

Advertised Vs Actual Product3%

“Misleading”

Thin3%

“Too thin”

Value For Money2%

“Over priced”

Material Quality2%

“Cheap material”

Suitable For Outdoor2%

“Will not hold up outside”

Top return reasons

Size-Overall57%

Color13%

Advertised Vs Actual Product6%

Quality-Overall5%

Material Quality4%